With the constant technological evolution, the development of customized software emerges as a strategic solution to meet specific demands and align business objectives. This approach ensures efficiency, flexibility and adaptation to the growth and changes of a growing area. To have an idea, according to Statista data, the sector projects a constant annual growth of 5% in the period from 2024 to 2029. With this development, the market is expected to reach a revenue volume of US$ 896.20 billion by 2029.
Custom software has become an increasingly popular choice among companies, as it offers solutions tailored to their specific needs, as opposed to generic tools. This allows greater integration with existing systems, optimizing processes and better aligning business objectives.In addition, tailor-made solutions ensure flexibility to adapt to market changes and the evolution of internal demands of organizations, providing a crucial competitive advantage for long-term sustainable growth.
For Ariel Salles, Vice President of Technology at Avivatec, a Brazilian company that is a reference in technology solutions for the market, the true value of customized software lies in its ability to drive innovation: “When we talk about technological customization, we are creating solutions that not only solve problems, but also pave the way for new business opportunities.This allows companies to transform challenges into competitive advantages in a unique and sustainable way”, he comments.
This type of solution has become essential for companies that seek not only to optimize their operations, but also to remain agile in the face of rapid market changes. According to the Grand View Research survey, the tailored software market should grow by about 19% by 2030, with the retail, IT, manufacturing and fintech sectors among the most active users of these solutions. The customization of systems allows a more agile and efficient response to internal and external demands, providing companies with an important competitive advantage.
“Investing in tailor-made software is a smart strategy, because in addition to meeting specific needs, it allows companies to adapt quickly to market changes, integrate new technologies easily and sustain continuous growth.
