With the goal of redefining digital commerce in Brazil, Juspay, a global leader in payment infrastructure, announced on Tuesday, December 9, a strategic partnership with Visa for the large-scale implementation of Click to Pay. This collaboration focuses on solving two of the biggest challenges of e-commerce in the country: the high cart abandonment rate, which already exceeds the 80%, according to a study by E-commerce Radar, due to the complexity of the checkout, and the need for robust security in transactions.
Click to Pay, based on the global EMV Secure Remote Commerce (SRC) standard, transforms the online shopping experience and eliminates the need for manual insertion of the 16 digits of the card, plus expiration dates and security codes on each purchase. Instead, anyone using your Visa card can complete a transaction with a single click, using tokenized and protected credentials, regardless of the device or merchant they are purchasing from.
Juspay's infrastructure platform acts as the engine for this implementation, offering a single, simplified integration.For merchants, this means an improvement in conversion rates, as the customer journey is dramatically simplified at the most critical time of purchase.
In addition to convenience, the partnership directly addresses security.The solution enables the use of advanced biometric authentication (such as passkeys). This gives merchants the confidence to focus on growth, knowing that they are protected by the security infrastructure provided by companies.
“O Brazil is a priority market for Visa, and the growth of e-commerce here depends directly on the trust of the” consumer, says Leandro Garcia, Director of Products at Visa in Brazil.“O Click to Pay is our answer to a payment that is both agile and shielded. The partnership with Juspay ensures that this innovation reaches the Brazilian market with the scale, agility and technical excellence that retailers and consumers demand, he adds. .
Shakthidhar Bhaskar, Director of LATAM Expansion at Juspay, says he is proud to have Visa as a partner in the journey to optimize digital commerce.“Our mission is to make payments a transparent and secure commodity.The integration of Visa Click to Pay into our platform is more than adding a feature, we are removing the last major barrier between consumer desire and the sale completed by merchant”, he notes.
The collaboration between Juspay and Visa comes at a crucial time as Brazilian e-commerce continues its growth trajectory research from Rakuten Advertising, e-commerce traffic in the country rose 7% compared to 2024, while the world average fell 1%. Therefore, both companies expect the partnership to be a key catalyst for the next wave of digital trade growth in the country.
“We want to raise the standard of security and trust in online shopping and eliminate historical frictions of Brazilian e-commerce”, concludes Bhaskar.
