Innovation in Brazilian companies still needs to advance to ensure longevity of corporations, says expert

Brazil is currently ranked 49th in the Global Innovation Index (IGI), calculated by the World Intellectual Property Organization (WIPO/WIPO). The recent advance in IGI has made the country re-integrated the list of the 50 most innovative economies in the world, in a ranking that brings together 132 nations. 

But despite the growth of positions in the 2023 index, more awareness is still needed about the importance of investments in innovation to ensure the sustainability of companies.The observation is from the specialist in business management, in the implementation of corporate governance, corporate succession and judicial reorganization, Marcelo Camorim.

The executive is the current president of the Board of Directors and Family of Soares Group and will talk about the topic in the next edition of Bossa Summit, one of the largest events focused on the innovation market and Venture Capital of the country, which will be held on September 25 and 26, at Sao Paulo Expo, in the state capital. case modernization of the Soares Group during the panel “Beyond the Obstacles: Stories of Entrepreneurs who overcame Adversities”, scheduled for September 26 (thursday), at 10:50. 

The specialist will be next to big names in the investment market such as the economist and influencer Ricardo Amorim; the CVO of Bossa Invest, John Kepler; the founder and chairman of the Council of the Ser Educacional Group, Janguie Diniz, among others. The event brings together large investor corporations in the high risk market and startups, as well as venture capital funds and aims to discuss the main trends of this market for the promotion of assertive investments. For this edition more than 10 thousand people are expected, who will have access to lectures, pitches, business rounds, workshops, mentoring and spaces for networking.In the previous edition 1 thousand people attended the event 0. 

Overcoming

Founded in the city of Goiania more than 57 years ago and having started as a small building materials store, the Soares Brothers, the Soares Group is today a holding with operations in several areas such as technology, real estate development and agribusiness, in addition to the construction materials segment. Strengthened, after overcoming a recent judicial recovery process, the group is already preparing its third generation of heirs to take charge of the organization. Recently, the company has completed a comprehensive restructuring of its management, making it more modern and efficient. Consultant Marcelo Camorim was at the forefront of this process of recovery and modernization of management.

Founded by brothers Odilon Jose Soares and Elon Jose Soares, the company remained in family management until passing through the succession to the second generation, the children. However, maintaining the same way of managing that parents had in the 1970s was not enough to lead the company to growth and at its peak, problems began to arise. However, with the open mentality of partners for innovation and new business and management models. 

According to Marcelo Camorim, success in the judicial recovery was only possible thanks to the modernization and professionalization of management, which even implemented corporate governance in all its processes. “The formation of today's management is matured and very well inserted in the company culture, because it was a process that began in 2018, with the first professionalization”, highlights Marcelo Camorim.