Black Friday expects to see a 30% increase in sales volume in the 2024 edition

Black Friday has already consolidated in the calendar of Brazilians, being the second most relevant date for trade in the second half, behind only Christmas.Eu Delivero projects a growth of 30% in the volume of deliveries during the period of this year compared to 2023. The company bets that the clothing and electronics sectors will be the great highlights of the shopping season. 

According to a survey by technology company Wake, in partnership with Opinion Box, the expectation for the shopping season in 2024 is high, with 66% of Brazilians planning to attend the event.In addition, the study also indicated that 32.5% of buyers began to track product prices at the end of July, showing an early planning to take advantage of the offers. 

Preparing for the shopping marathon 

At Eu Delivero, preparation began several months in advance.Technology professionals monitor platform data daily and collaborate with the operations department to identify points of improvement, ensuring operations are more efficient in the period of greatest demand. 

Own technology to meet large demands 

The company created an exclusive system that uses an algorithm based on Artificial Intelligence (AI) and geolocation, standing out as the only one in the market capable of optimizing routes in real-time, leveraging the analysis of constantly updated data. This allows for more efficient routing, considering dynamic factors such as traffic, weather conditions, and demand fluctuations. The fact that it develops and maintains the system in-house guarantees the necessary flexibility to adjust its functionalities to urgent needs, as occurs during seasonal dates. 

Eu Entrego, a logtech that connects retailers to the largest network of independent delivery drivers in Brazil, carried out 12 million deliveries in the first half of 2024. According to the CEO and co-founder, Vinicius Pessin, the company has over 1 million delivery drivers across the country.  

“Our exclusive system, based on Artificial Intelligence, ensures real-time optimization of routes, which allows us to offer an agile and efficient service, even during periods of high demand, such as Black Friday. We are confident that our efforts will bring exceptional results in this edition,” shares Pessin.