UBRAFE releases results of the first edition of the EXPERIENCE EXPO business fair

A ubrafe (Brazilian Union of Business Fairs and Events) has just released the balance of the first edition of the Business Fair for the Events and Live Marketing Experience Expo (EEX) sector. Promoting gender equity, with a representation of 50% men and 50% women among the 80 speakers from 7 countries such as Brazil, Germany, France, Argentina, Bolivia, Mexico and Canada). In addition to diversity and inclusion, discussions about the future of the sector and current themes were discussed among the discussions about the future of the sector and current themes, the presentation of cases of the most relevant events on the national and international scene and mainly discussions and examples of how the event sector can and should contribute to the presential events being seen and analyzed as positive agents of sustainability. The EEX has also consolidated itself as a networking platform, but mainly as a generator of business opportunities for the B2Bs, 3, 3, but mainly as a generator of business opportunities for the development of 300000000000!! In the best-----------------" heâââât�âââââââââ’€™t become become workingââ�â�âââââââââââââ really working work become study study become more â�ââ�â�âââââââââââââââpp become study become study ba âpp" âpaââââââââââââââââââââ’d becomeââââââââââââââââââ’saâmingâââââââââââââââmingmingmingâââââââââââââââââââ.

“We were very excited about the results obtained with the realization of the 1st edition of the Experience Expo, because in addition to the business generated between companies in our sector, we were able to directly analyze and verify how events can contribute to the goal of being zero carbon in the coming years”, he celebrates Paulo Ventura, Chairman of the Board of Directors of UBRAFE.

With an expectation of reaching 55 exhibiting brands in the first edition of the event, EEX recorded a total of 65 exhibiting brands, a number above the planned one. EEX brought a milestone at an event reference in sustainability, becoming a model event for other events in the sector. During the congress, the Kai Hattendorf Executive reinforced the importance of the commitment to the environment by reducing the carbon footprint to zero, inviting the sector to reflect deeply on an important and urgent topic of today. Kai Hattendorf also celebrated the joint signature of 33 Brazilian companies, all of them associated with Ubrafe, in the global commitment that all events should be carbon neutral in the coming years. Today in the world, more than 700 companies and organizations in the event sector have already made this commitment. Among several actions that focused on sustainability, the event prioritized signaling and communication in a digital way, the use of carpet made from recycled PET bottles, the reduction of the use of single-use plastic, the use of natural fibers in the uniforms of the event support team, in addition to having presented technological innovations such as the simultaneous translation of the lectures through artificial intelligence, as well as the mitigation of all the CO2 emissions associated with the transport of all the materials used, and the displacement of visitors to the event, in partnership with Carbá B.

The 2,800 badges issued to the visitors were produced with paper that contains arugula seeds. Each badge has an average of 10 arugula seeds, so if all are planted, a total of 28,000 arugula plants will be generated, a number equivalent to the volume sold in almost 1 day of sale of vegetables at Ceagesp in São Paulo.

The first edition of EEX also recorded a total of 1,950 liters of water distributed free of charge to all participants on a hydration island, in recycled paper cups, equivalent to 3,900 500 ml bottles, which if stacked, would correspond to a 268-story building. The recycled paper cups were sent to recycling after the event, counting zero waste destined for dumps.

“A lot is said about the role of face-to-face events in a decarbonized society, but companies in the sector, in addition to understanding this goal, needed to know in practice how all this theory can and should be applied on a daily basis, and during the Experience Expo we were able to demonstrate and discuss in depth several of the commitments that the sector is assuming in this sense” he concludes. Paulo Octávio Pereira de Almeida (P.O.)  Executive Director of UBRAFE.

The first edition of experience expo It took place on August 1 and 2 in the newly refurbished Anhembi District, in São Paulo and with the organization of Ubrafe and the curatorship of contents of MCI Brasil, Sponsorship of GL Events and Grupo Pleno Locações, and official support from other associations in the sector such as AMPRO, ABEOC, Abrace, MPI, APBR, Sindiprom and Unedestinos, demonstrating objectively that the event aims to be a reference for all professionals and companies involved in the value of events, receiving 20,000,000,000 from the 2010s, the 2000s, the 2000s, the 2000s and the 2000s, the Master Sponsorship of the GL Events and the Pleno Locações Group, and the official supports of other associations in the sector such as AMPRO, ABEOC, Abrace, MPI, APBR, Sindiprom and Unedestinos, demonstrating objectively that the event aims to be a reference for all professionals and companies The second edition of the Experience Expo is already confirmed for 2025 and the date and location will be announced during the next event of the Association, CEO Weekend on the 18th, 19th and 20th of October in the city of Recife, Pernambuco.