Brazil is a country that is proud of its creativity and resilience, but when it comes to operational efficiency, there is still a long way to go. Companies of all sizes continue to spend double energy on tasks that could be automatic, especially in the distribution sector, where every minute lost in manual processes represents millions wasted. integration between platforms such as Olist and and e-commerce B2B is no longer a luxury or a passing trend; it is the line that separates a lean operation from a heavy operation, and ultimately the survival of the company in the market.
According to ABAD/NIELSENIQ 2025, distributors already operate in a market that exceeds R$ 400 billion annually. In this context, operational efficiency is not only desirable; it is absolutely essential. However, many companies still treat their sales channels as isolated islands, creating invisible costs that erode their margins and compromise their competitiveness. When these platforms are not integrated, the result is rework, endless spreadsheets and an increasing margin for human error. The lack of communication between Olist and the B2B e-commerce turns what should be a simple and efficient process into an operational nightmare.
A study by Deloitte shows that companies that adopt digital integration reduce up to 30% the operating costs linked to the transcription and checking of orders. This means that by integrating Olist and B2B e-commerce, companies can centralize data, accelerate inventory replenishment and reduce billing and logistics failures. It is an efficiency that translates into sustainable growth, allowing companies to gain scale without inflating the team.
In addition, automated processes guarantee greater accuracy in service, agility in stock replacement and lower risk of failures in logistics and billing. The result is an operation that not only survives, but grows sustainably in an increasingly competitive market. The choice is not between OLIST or B2B e-commerce, but between operating in a fragmented or integrated way.
The lack of connection between platforms creates invisible costs that erode margins and compromise the speed of market response. Companies that ignore this integration tend to face operational bottlenecks that make expansion and innovation difficult. On the other hand, this movement allows escalating operations without the need to inflate the team, maintain consistency in processes and accelerate decisions based on accurate data. It is the line that separates lean and efficient operations from heavy and vulnerable operations.
The integration between Olist and B2B e-commerce is the fine line between efficiency and survival, and companies that understand this and incorporate it as a fundamental part of their strategy will be prepared to face the challenges of the Brazilian distribution market and thrive in an increasingly competitive environment. Those who don't understand, unfortunately, will be doomed to be left behind.
*Rafael Calixto is a B2B sales specialist with extensive experience in modernizing commercial processes and integrating technology into sales. He is the visionary behind solutions using Intelligent Order Agents (IOA) for scalable B2B sales and the CEO of Zydon.
