Nathalia Arcuri, founder of Me Poupe!, was recently recognized among the 15 most admired entrepreneurs in Brazil, as revealed by a national survey conducted by the Stimulus Impact Fund in partnership with the MindMiners platform, which surveyed over 1,500 small business owners. Sharing the spotlight with names like Elon Musk, Abilio Diniz, Luiza Helena Trajano, Silvio Santos, and Jorge Paulo Lemann, Nathalia ranks 15th on the list, being the only Brazilian woman directly involved in popular financial education to be featured.
Her inclusion in this select group highlights her business vision and the transformative impact of a company born with a mission to democratize access to financial freedom. Since 2015, Me Poupe! has impacted millions of Brazilians with accessible content and financial transformation programs, demonstrating that it is possible to build a profitable business while also being socially committed.
“This recognition goes far beyond my name. It represents the strength of a cause. Being among the most admired entrepreneurs in Brazil shows that it is possible to do things differently: generate profit, create jobs, and, above all, raise financial awareness in a country marked by inequality. Me Poupe! is an impact company, and this achievement reinforces our commitment to a fairer and more accessible economy for all,” says Nathalia.
The survey also revealed that Nathalia is one of the few women on the list, alongside Luiza Helena Trajano, who ranks 7th. This recognition underscores the importance of female leadership in the Brazilian entrepreneurial scene and the crucial role of initiatives focused on financial education and economic empowerment.
