The moment a customer receives a purchase at their home is when the real contact between company and consumer occurs. First impressions matter, a lot. Therefore, having a good delivery logistics process is essential for businesses of all sizes, and something to reinforce on big dates like Christmas.
Being one of the most important dates for commerce in the second half of the year, it has everything to be a busy and bustling day for those who will have promotions. So, planning an efficient delivery logistics is very important.
To help merchants, Gaudium, a startup focused on the mobility and logistics markets, uses its years of experience in the market to bring five tips on how to carry out an intelligent delivery logistics, thus ensuring the best possible experience for buyers.
1- Plan ahead
Take into account past festive dates. Gather data on how sales were during those periods to have an idea of how the second Sunday of August will be and how it could impact your business logistics. Especially thinking about Christmas, it may be necessary to hire more labor or optimize the stock space to streamline it, among other factors to consider. It’s worth the investment to ensure a high level of service.
2 – Attention to deadlines
Have you ever thought about waiting for a package that had an estimated arrival date and not receiving the product? Well, I bet you would never buy from that place again! That’s why paying attention to deadlines greatly influences the consumer experience and should be taken seriously, especially when there are dates that tend to be busier. There is a great chance of more orders being placed than usual.
3 – Offer options
If possible, offer customers more than one receiving possibility, such as early deliveries, pick-up points, or store pickup. By combining the customer’s needs with product availability, this diversification is a great option for companies to offer consumers.
4 – Delivery route planning
Christmas falls on a Wednesday this year, so many companies are advancing their deliveries. If your business delivers on the same day as purchase, make sure to plan delivery routes, looking at neighborhoods close to major avenues and devising alternatives to avoid traffic lights and congested areas.
If possible, gather data on the regions that purchase the most from your business and use this information to your advantage in planning.
5 – Let the customer know where their purchase is
Lastly, but not least, keeping the product tracking information up to date is beneficial for the purchasing experience of your customers. So, whenever possible, make sure to inform whether the merchandise has been shipped, is in transit, or has been delivered.
When we make planned purchases, which is what happens on dates like Christmas, where people already aim for a product they want to gift, it is common to create expectations and be anxious to finally have the purchase in hand. Therefore, having a device that allows you to track the order is very powerful.
