A Multicoisas, a franchise network for everyday utensils, took an innovative step by participating in the debut of TikTok Shop, a new e-commerce platform integrated with the most popular app among Brazilians. On the last day of May 13, the brand held its first live on the platform, marking its official entry into the world of live and social commerce.
The transmission was done in partnership with content creators and featured product presentations, usage tips, and exclusive offers. The strategy aims to explore the Live Shopping format, one of the four immersive experiences offered by TikTok Shop, allowing consumers to discover and purchase products directly during live streams with much more ease.
According to data from the platform itself, 4 out of 5 people say they would make purchases on social networks after watching videos or live streams, and TikTok already leads as the main source of new product discovery for Brazilian consumers. This trend reinforces Multicoisas’ commitment to the channel as a strategic sales and audience engagement tool.
“We believe in the power of TikTok as a platform for authentic engagement. Participating in this novelty with a live stream right at the launch was an opportunity to connect with our audience in a fun, direct, and interactive way,” highlights Edson Arruda, Multicoisas Marketing coordinator.
The TikTok Shop is transforming the retail scene by integrating discovery, consideration, and conversion in the same environment, promoting a smooth and engaging shopping experience. With over 119 million monthly users in Brazil, the platform offers high potential for reach and engagement, and Multicoisas intends to continue investing in this ecosystem.
Multicoisas’ debut on TikTok Shop is part of a larger strategy of digitization and approach to new audiences, combining the latest in technology with the credibility built over the years.
