E-commerce Update | News about e-commerce in Brazil

Articles

Marketplaces and Generation Z: Which Platforms Are the "Favorites" of This Generation?

E-Commerce Uptate - 25/12/2025

Articles

Trends for e-commerce in 2026: instant customer service, reputation, and conversion as central pillars

Highlight

E-commerce is expected to generate R$26.82 billion during Christmas 2025

Highlight

Amazon, Mercado Livre and Shopee were the three most cited brands during Black Friday 2025

Tips

What does AI know about you? Cyber Intelligence investigation reveals hidden risks in every digital conversation

E-Commerce Uptate - 16/01/2026

Multi-channel presence becomes a survival factor for businesses

Specialist gives five tips on how to transform social media into consumption environments

With 502 million devices and rising prices, loyalty becomes a differentiator in the smartphone market

YouTube accelerates in Brazil: Shopping, Theater and the platform's new “phygital” era

Trends

Integrated dashboards and real-time data should lead digital marketing investments in 2026

E-Commerce Uptate - 16/01/2026

With R$ 84.9 trillion moved, Pix imposes a new level of technical maturity on the financial sector

NRF 2026: the year retail stopped using artificial intelligence and started being commanded by it

AI as the engine of digital transformation in retail, industry, and services

Less hype, more method: what will guide business decisions in Brazil in the next decade

Launches

With a multi-ERP model, Invent Software accelerates growth and aims for 75 million in 2026

E-Commerce Uptate - 16/01/2026

InfinitePay launches “Million Mission” and will raffle off R$ 1 million for entrepreneurs

FCamara Group and Creatio form strategic partnership to accelerate CRM transformation with AI-Native solutions

Financial marketplace grows 200% and connects consumers to banks and retailers on a digital platform

Magie raises US$ 5 million with Lux Capital and accelerates B2B strategy for WhatsApp payments

Research

Privacy surpasses OnlyFans and leads Brazilian searches among content monetization platforms

E-Commerce Uptate - 15/01/2026

Mercado Livre study reveals user consumption habits for the beginning of this year

68% of companies worldwide already use generative AI in their processes, study points out

Holiday season raised a record US$1.29 trillion for retailers, Salesforce data shows

Retail Media and AI transform retail in 2026: Brazil already moves US$ 1 billion in ads

Events

Google brings ‘agentic commerce’ to NRF 2026 and points to a new era of digital retail with the launch of the Universal Commerce Protocol

E-Commerce Uptate - 14/01/2026

Kamay Code 2026 chooses Rio de Janeiro to connect startups to the main innovation trends in its second edition in Brazil

CDL Florianópolis opens 2026 calendar with immersion in retail and marketing trends

Gouvêa Experience Delegation Study Tour in New York reveals exclusive experiences and practical learnings in global retail

VTEX expands its prominence at NRF 2026 and debates the future of digital growth with Mariano Gomide

Laws

Five legal mistakes that can cost a startup dearly at the beginning of its operation

E-Commerce Uptate - 14/01/2026

AI regulation can make small businesses unfeasible and slow down the digital economy, warns ABIACOM

Artificial Intelligence regulation project should harm SMEs and startups, according to ABIACOM

International Shopping in 2025: New Tax Rules Demand Extra Consumer Attention

Tax Reform: 4 actions for SMEs to take before 2026

Cases

Drogal registers a 65% increase in inter-store deliveries and reduces waiting time to 30 minutes with new technology

E-Commerce Uptate - 08/01/2026

Companies adopt hybrid security and trust design strategies; verified messages record up to 137% ROI and 70% read rate

Grupo Fika Frio integrates TOTVS technology ecosystem and increases operational efficiency

Quick Buy boosts Probel's e-commerce and increases conversion with a focus on mobile experience

Veste S.A. Boosts WhatsApp Sales with Whizz, OmniChat's AI Agent

Awards

Havan leads Instagram engagement ranking among Brazilian retailers in 2025

E-Commerce Uptate - 07/01/2026

Amazon Brazil and Companhia das Letras announce Tiago Costa's work “Via Pública” as the grand winner of the 1st Kindle Black Voices Award

Twilio announces the 20 winners of the third annual AI Startup Searchlight Awards

Brazilian stage of the Startup World Cup 2025 is open for pre-registration

Amazon Brasil announces "Caixa de Silêncios" by Marcella Rossetti as the grand winner of the 2nd Amazon Award for Young Literature

E-books/Books

Livro sobre regulação da Inteligência Artificial no Brasil será lançado no Senado Federal

E-Commerce Uptate - 07/11/2025

Consultoria lança guia prático de segurança para blindar empresas antes da Black Friday

CRM: a engrenagem que une tradição e inovação no varejo

The book tells the story of Elias Torres, a barber from Minas Gerais who has already served Messi, Neymar, and Ronaldinho.

New book by Guilherme Enck shows how to invest in startups and ride the wave of innovation in Brazil

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