Mother’s Day, one of the most important dates on the Brazilian retail calendar, promises to move the sales of Avozon, a pioneering brand in natural dermocosmetics based on ozonated avocado oil. With an expectation of 15% growth in sales, the company bets on the emotional connection of the date to attract new consumers and expand the average ticket.
This year’s campaign presents a sensitive and authentic look at the relationship between mothers and daughters, bringing self-care as a symbol of affection and complicity. “Our objective is to transform the present into a significant experience, which represents affection, care and connection in the relationships between mothers and children”, highlights Ana Carolina Vieira Colturato, managing partner of AVOZON.
With four options for gift kits, ranging from R$114.40 to R$269.90, all with a 20% discount, the brand intends to strengthen its positioning as a conscious and affective alternative to gift. In addition to promotional prices, the campaign includes exclusive gifts. In the first 300 purchases of kits, customers receive a bag mirror as a treat. All kits also have a special gift packaging.
With strategic digital marketing actions, press office and content production focused on the universe of self-care, AVOZON reinforces its differential in a competitive sector, offering not only beauty products, but experiences that reflect purpose and well-being.
