Brazil is preparing to implement a series of sustainable and innovative strategies that promise to transform the mobility scenario in the country and revolutionize Brazilian transportation by 2030. This is the deadline given by the UN in the 2030 Agenda to achieve the Sustainable Development Goals, which aim to eradicate poverty, protect the planet, and ensure prosperity for all people.
In Brazil, Mover 2030 (Green Mobility and Innovation) is a program of the Federal Government, developed by the Ministry of Development, Industry, Trade and Services (MDIC), which establishes guidelines for the automotive industry that encourage technological development, competitiveness, and environmental sustainability. Among the initiatives, the program promotes increased investments in energy efficiency, with minimum limits for recycling in car manufacturing and reduced taxes for less polluting companies.
One of the main goals of the program is the integration of advanced technologies that encourage cleaner and more efficient mobility in Brazilian cars. Among the expected innovations are autonomous vehicles, which use artificial intelligence systems and advanced sensors to navigate and operate without human intervention, and electromobility, which predicts that by 2030 between 10% and 30% of new vehicles sold will be electric or hybrid. For this, the expansion of charging infrastructure and government incentives to promote the adoption of these vehicles are expected. In addition, the integration of Internet of Things (IoT) technologies will allow more efficient fleet management, optimizing routes and reducing fuel consumption.
To think about the future of mobility, however, it is essential to understand the difference between trends and waves, as each of these categories represents different levels of impact and longevity in the mobility scenario.
Trends are long-term changes that point towards a clear and continuous direction, such as the growing adoption of electric and hybrid vehicles happening in Brazil, supported by increasing environmental awareness, technological advancements, and government policies encouraging the reduction of carbon emissions. On the other hand, waves are changes that quickly gain momentum and show emerging opportunities with the potential to transform the market, without significant durability. An example is the increase in the use of shared transportation apps, which have radically changed the way we think about urban mobility and how we move around the city.
It is important to consider that the future of mobility goes beyond electric vehicles and less polluting modalities. It involves a strategic vision that encompasses conscious choices aimed at sustainable and lasting progress in business. Therefore, digital transformation is not just a trend, but a necessity to face the challenges of modern mobility. In the long term vision, we also rely on the use of advanced technologies, combined with data intelligence, to reduce global carbon emissions, knowing that 20% of CO2eq (carbon dioxide equivalent) emitted into the atmosphere comes from transportation.
The future of mobility is not a distant speculation but a journey that has already begun. The transition to electric and hybrid vehicles, the digitization and automation of fleet management processes, as well as the adoption of sustainable technologies, are just some of the changes that are redefining the way we move. The future of mobility also involves mindset changes. This is the case of Move for Good, Edenred’s sustainability program, which has completed two years and is in line with the Group’s commitment to reduce its emissions and achieve net zero carbon (balance between the amount of greenhouse gases emitted and the amount removed from the atmosphere, getting as close as possible to zero) by 2050. The program consists of three pillars: Measure & Reduce, aimed at driving emissions management and the adoption of best practices for fleet decarbonization; Compensate & Preserve, which aims to offset greenhouse gas emissions that could not be reduced or avoided through certified projects and support biodiversity preservation; and Raise Awareness, which encourages a culture that promotes sustainable mobility, driving behavior transformation.
With the UN’s 2030 Agenda and the Move 2030 program in Brazil establishing guidelines and incentives for a greener future, companies have clear expectations about the next years of mobility, promoting cost and CO2e (carbon dioxide equivalent) emissions reductions, as well as fleet management facilitation, to turn the future of mobility in Brazil into a concrete reality that encourages beneficial sustainable practices for companies, people, and the environment.
