The Corebiz announces the launch of Mobfiq Pro, the new generation of its SaaS platform for building and managing e-commerce applications, which promises to transform the way brands operate in the mobile universe. With over 9 years of experience in developing apps for retail and being a pioneer in creating SaaS platforms in Latin America since 2016, Corebiz has completely revamped its technology. Now, retailers have a faster, more flexible, and affordable solution to launch and evolve their applications, reducing deadlines and costs, without sacrificing performance.
“The great differential of Mobfiq Pro is that it is not just a technological platform, it is a strategic solution. We help the retailer place the app at the center of its operation, with total customization, complete integration, and close monitoring from day one. It is the client’s app, with the client’s identity, designed to generate real results,” says Thiago Falanga, Director of Product Development.
The new version allows deep customization of the user experience for each segment; persistent login for smoother journeys, contributing to increased sessions and conversion; use of artificial intelligence to automatically extract insights from app data, such as navigation behavior, conversion funnel, and churn; easy integration with new technologies and features; flexible support model according to each client’s business needs (with subscription), with a dedicated client team; and the option to definitively purchase the code, ensuring total autonomy for the retailer. In addition, Mobfiq Pro is integrated with VTEX, Shopify, and Wake, leading e-commerce platforms worldwide.
Brazil is one of the largest app commerce markets in the world and is among the top three in number of downloads and engagement. According to recent statistics, 35.9% of Brazilians feel comfortable shopping through apps, mainly motivated by convenience, security, and intuitive purchasing experience.
The mobile-first behavior of the Brazilian consumer is also evident: more than 9 hours per day are spent on apps, with the shopping app being one of the favorites for brand engagement. For retailers, this translates into operational efficiency, increased LTV (customer lifetime value), and reduced CAC (customer acquisition cost).
Corebiz offers complete support from “Day One” on Mobfiq Pro, with personalized engagement strategies, recurring meetings, and result tracking.
“Our commitment goes far beyond technology delivery. We maintain a close relationship with each client, with frequent strategic meetings where we share results, analyze performance, such as the most effective pushes, and together build tailored acquisition and engagement strategies. We also provide benchmark analyses of the sector with valuable insights on conversion rate, retention, sales participation, among other indicators. We deliver applied knowledge, focus on performance, and maximize the use of every platform functionality.” states Thiago Falanga, Product Development Director.
This way, the app becomes a true hub for customer relationships, bringing together everything a brand needs to increase purchase frequency and strengthen the bond with its consumers.
Mobfiq has always been the platform chosen by the largest VTEX retailers to accelerate their mobile commerce operation. Among the highlights are Época Cosméticos, Cobasi, Aramis, Drogaria Venancio, Amobeleza, Farmácia Preço Popular, Calzedonia, Malwee, Intimissimi, Track & Field, and Baw.
With the launch of Mobfiq Pro, Corebiz goes a step further, delivering a new generation of technology that combines hyper-personalization, data intelligence, and simplified integration to further boost conversion, recurrence, and engagement. It is the evolution of app commerce as a driver of performance and direct consumer relationship.
According to Corebiz, the segments with the highest success are those with high purchase recurrence, such as beauty, pet, fashion, pharmacy, and grocery. However, the main differentiator lies in how the customer views the channel. “The retailer who sees the app as a central brand strategy is much more successful,” says Thiago.
