A mLabs acaba de lançar oficialmente a mLabs Analytics, sua ferramenta de relatórios e dashboards de marketing que une automação, personalização e análise de dados com inteligência artificial. Totalmente redesenhada, a ferramenta substitui a antiga mLabs DashGoo e chega para atender à crescente demanda de agências e profissionais de marketing por soluções mais estratégicas e integradas na análise de dados de redes sociais e mídia paga.
Esse movimento acompanha uma tendência global: segundo o relatório do Fórum Econômico Mundial sobre o Futuro do Emprego, a IA e o Big Data são apontados como as habilidades com maior crescimento até 2030 e, segundo a Kantar, análise e interpretação de dados estão entre as habilidades mais importantes do ecossistema de mídia. A transformação digital tem impulsionado mudanças profundas nos modelos de negócio e 77% dos empregadores já planejam investir em capacitação para preparar suas equipes. A expectativa é de um aumento expressivo na demanda por profissionais com domínio em inteligência artificial e análise de dados.
However, turning data into concrete actions is still a challenge: the Forum’s own report points out that 63% of employers see skills gaps as the main obstacle to business evolution. It is in this scenario that mLabs Analytics stands out, offering an intuitive and robust solution that facilitates analytical work by centralizing data from the main marketing channels in a single tool. The platform allows the creation of custom reports and dashboards — from scratch or using templates — with advanced visual features such as comparative graphs, funnel analysis, cross-referencing of data between paid media and organic performance, and data interpretation with AI, making analysis more accessible, strategic, and effective.
The system also offers a unique feature in the market: competitor analysis function on Instagram, which allows comparing the performance of competitor profiles. For operations with multiple accounts of the same brand, such as franchises or brands with multiple units, it is possible to generate group reports that provide a clear view of the brand’s overall results.
“Our role goes beyond helping organize data visually and automating their delivery. The proposal is to turn mLabs into a true ally in strategic decision-making, based on the intelligence that only data can give us,” says Rafael Kiso, CMO and founder of the company. According to him, the new product is aimed at those who want to adopt a more analytical and strategic approach on social media, in a personalized and scalable way.
Customization extends to all levels of the experience: it is possible to define the layout with agency and client logo and color palette, insert text comments in reports, import data from external spreadsheets, and schedule the automatic delivery of reports by email or via link, through WhatsApp. Users and reports are unlimited, and the platform can be tested for free for 14 days with full access to all functionalities.
mLabs analytics is integrated into the mLabs Platform and all subscribers of the Complete Plan have full access to the new tool. The resources can also be contracted and used individually through the site.
Launch event and expectations
As part of the promotional campaign, on May 12, at 7 PM, mLabs will host a free live event with Rafael Kiso. The theme will be “New game of data: social media and campaign analysis for smarter decisions.” The broadcast will address how to combine organic and paid data, the risks of interpreting isolated metrics, and how to structure more comprehensive analyses without needing advanced technical knowledge.
The event is free, with a certificate, and registrations are open at link. The new mLabs Analytics tool is also already available at www.mlabsanalytics.io.
