DPaschoal recorded a 440% growth in sales and a 16% reduction in Cost per Acquisition (CPA), with an Artificial Intelligence strategy developed by Wigoo, a marketing and technology agency, in partnership with Google.
With 75 years of experience in the automotive industry, an increasingly competitive and price-sensitive market, DPaschoal faced the challenge of increasing sales and reducing costs. With this objective, Wigoo focused on the strategic use of data and the partnership and Artificial Intelligence infrastructure of Google. The growth was driven by Performance Max (PMAX) and Search tools.
Wigoo stands out on Google and is ranked among the top 39 agencies in Brazil, strengthening the partnership between the agency, client, and platform, ensuring excellence in media campaign execution.
“This strategic partnership aligns with our vision for the future and drives us to evolve every day. Together, we better understand our customers’ behavior, identify market opportunities, and act more swiftly in the face of competition.”, says DPaschoal’s Marketing Manager, André Henrique.
“Working with partners who are eager to grow and innovate allows us to deliver aggressive strategies and achieve results like we did with DPaschoal.”, says Wigoo’s co-CEO and founder, Dib Sekkar.
