InícioBooksVianews maps the path for executives to lead the Artificial Intelligence era

Vianews maps the path for executives to lead the Artificial Intelligence era

Increasingly, Artificial Intelligence (AI) is transforming the corporate landscape, bringing efficiency, precision, and innovation to decision-making. Executives who incorporate AI into their strategies can not only optimize processes but also enhance their communication and strengthen their companies’ market position.

In a recently released e-book, Vianews, an integrated communication agency for Latin America, presents a definitive guide for C-levels and managers who want to enhance their strategy with Artificial Intelligence.

The material demystifies the application of AI in the executive environment, focusing on concrete results through three fundamental pillars to boost performance:

  1. Data Analysis and Strategy:Transform raw data into intelligent decisions, anticipating trends and maximizing opportunities.
  2. Operational Optimization:Automate bureaucratic tasks and optimize processes, freeing up valuable time for what really matters.
  3. Communication and Positioning:Enhance speeches, personalize messages, and manage crises more efficiently, strengthening your company’s image.

The e-book also presents practical methodologies for interacting with AI, including the “Anatomy of an Effective Prompt,” which should contain four fundamental elements: detailed context, clear objective, specific style and format, and a reference example.

Among the highlighted frameworks are:

  • C.O.T (Chain of Thought): Step-by-step thinking for structured responses
  • P.A.R.A (Persona, Action, Restriction, Adjustments): Personalization for the executive profile
  • R.E.C (Refine, Specify, Contextualize): Continuous improvement of responses

Additionally, the material emphasizes essential practices such as validating responses with reliable sources, adjusting prompts to refine results, and maintaining authenticity in communication. Key precautions include avoiding copying responses without critical review, using generic prompts, or including confidential company information.

Strategic vision for the future

The e-book projects that future leaders will need to develop critical thinking for validation, master the creation of effective prompts, incorporate AI into innovation strategy, and balance automation with human intelligence. The proposal is for AI to function as an amplifier of executive capability, not as a replacement for human leadership.

Practical appendix with prompts ready

The material includes an organized list of prompts editable for immediate use in strategy and business vision, digital transformation and AI, innovation and new models, leadership and people management, crisis and risk management, as well as growth and expansion.

“Our expertise in innovation and digital transformation allows us to present practical and up-to-date content focused on what really makes a difference for decision-makers,” says Thiago Frêitas, AI specialist at Vianews agency.

To download the complete e-book, access here.

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