The sense of digital community, accelerated by the pandemic, led the economy to intensify its migration to the virtual universe. Proof of this is the leap in the growth of national e-commerce, which went from a business volume of R$35 billion in 2016 to R$196.1 billion in Brazil in 2023, according to data from the Ministry of Development, Industry, Commerce, and Services (MDIC). The growth reported by the agency is over 460%.
Following the trend, research by the Brazilian Association of Electronic Commerce (ABComm) shows that the sector generated R$204.3 billion in 2024—a 10.5% growth compared to the previous year. ABComm also projects that the segment will generate R$224.7 billion in 2025—another 10% increase.
It is based on this changing landscape of Brazilian commerce that the National Association of Digital Market and Industry (AnaMid) is hosting the 1st edition of the Digital Market and Industry Forum (FIND), which takes place on April 29, starting at 8 AM, at the Unisinos Porto Alegre campus (Av. Dr. Nilo Peçanha, 1600 – Boa Vista). Tickets and more information on the website Link.
FIND will bring together major names in the digital market and marketing sector, such as Igor Coelho, founder of Grupo Flow and host of the Flow Podcast; Rafael Kiso, CMO and founder of mLabs; Ivonei Pioner, president of the Rio Grande do Sul Retail Federation, among others, in an immersive journey that will showcase trends and tools to boost the virtual market and leverage businesses.
The Brandformance concept is the focus of the event
According to Sebastião Ribeiro, president of AnaMid-RS, it’s not enough to just perform—it’s necessary to maintain a relationship with the audience beyond the purchase. He states, ‘E-commerce has brought consumers closer to companies worldwide, making the process more demanding and competition fiercer.’ That’s why the event reinforces the union between branding and performance.
‘There needs to be a sense of unity at all stages of the business. There is no longer room for a separation between commercial and marketing sectors, between online and offline,’ emphasizes Sebastião Ribeiro.
