Starting a beauty businessis more than knowing the technique and having a good client base. In an increasingly competitive scenario, it’s necessary to understand marketing, sales, strategic planning, people management, client acquisition and retention strategies, data analysis, and more. Generally, all this knowledge takes time to reach small businesses. And it is to颠覆 this game thatTulípia Cosméticos– a pioneering Goiás-based company in solutions for aesthetics professionals – is holding the third edition ofTulípia Partners, an event taking place inGoiânia, onJanuary 18 and 19, withfree contentfor its distributors and partners from all over Brazil.
In two intense days, sevenspeakersof national renown linked to brands likeUber,FastEscova,G4 Educação,Loja do Mecânico,AuvpandEnredo Co, will share their knowledge with the brand’s distributors and partners from across the country. Topics such as Analytical Culture, Data-Driven Decisions, Innovation in Entrepreneurship, Customer Relationship, Commercial Strategy, Executive Leadership, Market Strategy, Entrepreneurial Mindset, and Sales Strategies will be addressed.
“The aesthetics market is very lacking in business strategies because most are self-employed professionals, true ‘one-person businesses.’ For a long time, these professionals focused only on the techniques to provide the service, but our mission is to teach them what big entrepreneurs know: strategic planning, growth, hiring and team expansion, leadership, marketing, sales, etc.,” points outCEO of Tulípia Cosméticos, Richard Fugisse, who is a reference in strategic management and innovation for the beauty market and a speaker at the event.
Sector growth
From January to September 2024 alone, Sebrae (Brazilian Service of Support for Micro and Small Enterprises) recorded theopening of 170 thousand new establishments, among individual microentrepreneurs (MEI), microenterprises (ME), and small-sized companies (EPP), totaling the opening of700 new businesses daily, such as hairdressers, manicurists and pedicurists, aesthetics, and specialized cosmetics stores.
Rich content and strategies accessible to small businesses
Rafael Rossato, will presentsimple strategiesand accessible ways to haverecurring and loyal clientsand transform business performance without the need for large investments. “Acquiring new clients is expensive, laborious, and often unpredictable. But, with the lecture, we will solve the pains of those who have difficulties attracting new clients, whether due to complexity or lack of resources to invest,” explains the specialist.
As a sales strategist, the lecture byGustavo Pagottowill help entrepreneurs and commercial leaders organize sales operations in 2025, focusing onaccelerating their results. Specializing in turning numbers into impactful actions,Karina Pivawill teach how to use intuition, knowledge, and information in data and practical steps to leverage and change your business scenario with the information you already have.
Beatriz Marqueswill talk about how tosell more while spending less, through good service via WhatsApp, phone, or email, leveraging the internet. “I will share a sales model applicable to any business to achieve higher revenue and high customer satisfaction through connection and relationship with them,” she points out.
Contributing to the market and developing businesses across Brazil
One of the company’s main goals with the event is to contribute to the entire community of businesses and partners linked to the brand, from suppliers and beauty professionals to distributors from various states in Brazil. “We want to improve their profitability, bring more knowledge to increase revenue and improve commercialization. Since the first edition, we have received much positive feedback regarding process improvement, workload reduction, better communication and marketing strategies, faster problem resolution with techniques learned from us, and sales results, obviously,” evaluates theMarketing Director of the brand,Joaquim Araújo.
“We want our distributors to have the structure to develop and grow year after year. Therefore, our main goal in this edition of the event is structuring the client in terms of governance, sales processes, etc. Until the previous editions, we were bringing them initial commercialization strategies and community development, financial and people management, but now we are starting to think about the future with them. The focus is development, continuous improvement, innovation, and even the use of artificial intelligence in business,” explains Joaquim.
Service
What: Tulípia Open Doors(journalist visits to the showroom) +Tulípia Partners(closed event for partners, with coverage by pre-accredited journalists)
When: January 17 from 1 PM to 6 PM |Tulípia Open Doors(Rua 15, 1969, St Marista) January 18 from 8 AM to 7 PM |Tulípia Partners at HeyHub Coworking(Avenida Assis Chateaubriand, number 1595, Setor Oeste)
Accreditation and Press Office: Karolina Vieira (62) 98173-3471
Speakers available for interviews
Executive Leadership and Market Strategy
Richard Fugisse – CEO of Tulípia Cosméticos
Analytical Culture & Data-Driven Decisions
Karina Piva – Former iFood and Uber
Leadership and Innovation in Entrepreneurship
Márcia Queirós – Co-founder of Fast Escova
Customer Relationship, the Success of the Business
Rafael Rossato – Loja do Mecânico
Commercial Strategy and Sales Leadership
Beatriz Marques – Head of Sales at Supernova and right-hand at AUVP
Strategy, Leadership, and Entrepreneurial Mindset
Ciro Ribeiro – Founder of Enredo
Sales Strategies
Gustavo Pagotto – Founder of Pipelovers and mentor at G4 Educação and LinkedIn Learning
