In July, São Paulo becomes the grand stage for national e-commerce. Far from being just the country’s largest metropolis, the city reaffirms itself as the main hub for digital business, driving a sector that continues to grow. This leadership is consolidated on July 29, 30, and 31 with the E-commerce Brazil Forum 2025, the largest event of its kind in Latin America.
With its stage at the Anhembi District, the E-commerce Brazil Forum will attract a highly qualified audience: professionals who drive the gears of a sector showing exponential growth across the country and the region. The E-commerce Brazil Forum is a strategic roadmap offering the latest trends, addressing critical challenges, and, above all, highlighting the opportunities shaping the future of digital retail.
The event’s full program includes cutting-edge lectures, interactive panels, and hands-on workshops, fostering a vibrant business environment and intense knowledge exchange. It will be the meeting point for those looking to enhance purchasing, selling, integration, and automation to scale their revenues.
Among the participants is Magis5, a platform specializing in marketplace integration and sales automation, helping sellers manage inventory, orders, and deliveries in a scalable way. The company unifies over 30 marketplaces, including the newly arrived TikTok Shop, into a single integrated platform.
For Claudio Dias, CEO of Magis5, attending the E-commerce Brazil Forum is strategic. ‘Being at the E-commerce Brazil Forum is essential. It’s the ideal place to demonstrate, in practice, how Magis5’s automation and integration tools empower retailers to optimize operations, reduce costs, and achieve sustainable growth in the online space. More than closing deals, the event is a privileged space to listen to the market, understand sellers’ real needs, and collaboratively develop innovative solutions to drive the sector,’ explains Dias.
São Paulo, with its infrastructure and dynamic business environment, has always been the epicenter of major discussions and innovations in e-commerce. Dias emphasizes that ‘events like the E-commerce Brazil Forum not only strengthen the region’s digital ecosystem. Here, we no longer just talk about digitizing businesses—we talk about rethinking retail as a service, integrating data, automating processes, and using technology as a growth engine.’
For the CEO, ‘What we witness in São Paulo reflects a Brazil that has understood: the division between physical and digital retail no longer exists. The E-commerce Brazil Forum, in this context, is precisely the meeting point for those building and revolutionizing this new retail,’ concludes Dias, highlighting Magis5’s role in this transformation.
ServiceEvent: E-Commerce BR Forum 2025Date: July 29 to 31, 2025Location: Novo Complexo Anhembi. Avenida Olavo Fontoura, nº 1209, Bairro Santana, São Paulo/SP.