Almost 50 years ago, more precisely in the late 1970s, the clothing industry began to develop in Cianorte, northern Paraná. The movement intensified to the point where the municipality and 13 others in that region became characterized, in the early 2000s, as a cluster—or a local productive arrangement (APL)—specialized in fashion.
In addition to apparel manufacturing, other logistics and support activities also developed, forming that cluster or APL. Among them, the information technology sector. It is in this context that the current Irrah Tech was born in 2004.
From being a supplier of tools initially focused on that production chain, the company expanded, became an innovation ecosystem, and now offers digital solutions for businesses across various economic sectors. From all over Brazil, and even abroad. Solutions that include artificial intelligence.
The Irrah Tech ecosystem consists of five solutions, the pillars of the business. These are the GPT Maker artificial intelligence, launched in 2024; Kigi, an ERP software; Plug Chat, a technology for integrating multiple WhatsApp numbers into a single contact channel; Dispara Aí, for WhatsApp automation; and E Vendi, an e-commerce platform. Another brand, Z-api, was also developed by the company and is currently under the control of a North American holding.
The precursor of Irrah Tech is César Baleco, who in 2004 founded Grands Sistemas to primarily serve the productive arrangement of Cianorte. A year later, Miriã Plens and Diego Berteli joined as partners. Expanding rapidly and breaking geographical boundaries, the group incorporated Mateus Miranda and Felipe Sabadini as partners in 2018.
The name Irrah was incorporated. ‘It’s a word that translates that shout of happiness we let out, that comes from the heart, when we achieve something or are surprised by innovation, something special. It’s that cry that expresses the impact our ecosystem seeks to generate,’ explain César Balenco and Miriã Plens.
Last year, consolidating the company’s rebranding, the word Tech was added to the name Irrah. Moreover, the organization repositioned itself not just as an umbrella holding brands and their respective tools, but as a true innovation ecosystem—where solutions for specific functionalities interrelate.
‘We continue to look at each product, however, as part of an ecosystem. A client using a specific tool now identifies Irrah Tech not just as a provider of that functionality, but as a source of digital solutions that boost the business comprehensively—sales, communication, management—all available in our range of products and services,’ explain the partners.
In addition to rebranding and the development and enhancement of technologies, investment in people management has been added. According to César and Miriã, the differentiators that the Irrah Tech ecosystem brings to the market stem from a qualified and motivated team. Recently, the company held a discussion between people management specialist Luciana Orso and the company’s leaders.
‘The conversation covered points such as performance evaluation, individual development plans, and the role of leadership in driving each professional’s growth,’ describe the executives. ‘Because, before any code, any process, any delivery, any algorithm—we are people,’ they emphasize.
