Known throughout Brazil as the ‘National Footwear Capital,’ Franca (SP) is now taking firm steps in the realm of technology and digital retail. The city will host ExpoEcomm in 2025. The event, scheduled for September 16, will bring together experts, entrepreneurs, and major players in e-commerce.
“ExpoEcomm is a barometer of Brazilian digital retail, offering an immersion in industry trends and innovations. With strategic panels, business rounds, and high-level talks, the event will address important topics such as artificial intelligence, sales automation, marketplace integration, and strategies for exponential growth. It’s the ideal environment for those seeking to understand the future directions of e-commerce and enhance their competitiveness,” highlights Claudio Dias, CEO of Magis5.
The company, which works with e-commerce integration solutions and connects sellers to over 30 platforms, including Amazon, Shopee, and Mercado Livre, has already confirmed its prominent presence at the event. For Dias, the meeting is not just a showcase but a strategic opportunity.
“Participating in this event is about demonstrating, in practice, how technology can free up online sellers’ time and generate more sales with less effort. Moreover, it’s a unique opportunity to exchange experiences that fuel continuous innovation in the sector and reinforce the importance of automation for business scalability,” he states.
For Dias, choosing Franca as the event’s venue reinforces the goal of showcasing the transformation consumer relationships are undergoing, as well as the city’s own development: “Franca is historically an industrial hub, but today it also projects itself as an innovation center, supported by initiatives like the Technological Innovation Center and the Sandbox Program, which drive the city’s advancement in science, entrepreneurship, and digital technologies.” He notes that the city is part of the circuit of cities ExpoEcomm has visited and is the second-to-last to host the event. “With e-commerce rapidly adapting to new consumer demands, the event promises to bring not only trends but also concrete solutions for those selling online and seeking real competitiveness,” he concludes.
Service
Event: ExpoEcomm 2025 –https://www.expoecomm.com.br/franca
Date: September 16
Time: 1 PM to 8 PM
Location: VILLA EVENTOS – Rodovia Engenheiro Ronan Rocha – Franca/SP
