A Conta Simples, Brazil’s leading corporate expense management platform, ends the year with plenty of reasons to celebrate. Throughout 2024, SMEs connected to the fintech achieved significant efficiency in their daily operations. The time saved by finance teams using the platform to manage expenses was estimated at over 369 thousand hours annually, equivalent to approximately 180 working days and an annual savings impact of R$38 million. ‘These tangible gains reflect our goal of simplifying financial processes, generating more efficiency, and allowing company employees to focus on more strategic and less operational activities,’ emphasizes Rodrigo Tognini, CEO of Conta Simples.
To generate such impact, throughout 2024, the fintech scaled its product, evolving from a banking core focused on corporate cards to offering a complete expense management solution. Today, 95% of its over 38 thousand clients are engaged with at least one offered feature, and 70% use two or more features every month, focused on organizing, controlling, or tracking their expenses.
Among the main uses of these cards by SMEs, standout expenses include ads, software, and corporate travel, highlighting the diversification in the needs of the businesses served. The control of these expenses was also better structured, with expense types (MCC or Merchant Category Code) and spending limits (budget) as the most-used functions by companies.
Moreover, tracking these expense journeys also evolved, with over 100 thousand receipts attached by more than 700 companies. Just one of the fintech’s clients attached over 18 thousand invoices throughout the year. This trust from SMEs in the platform resulted in reaching the historic milestone of R$50 billion transacted via cards, PIX, wire transfers, payment slips, or credit throughout its five years of existence.
‘The numbers show how Conta Simples has succeeded in simplifying the routine of SMEs in Brazil, helping to turn management, control, and visibility challenges into opportunities for financial efficiency, while also bringing more financial autonomy to teams,’ comments Tognini.
Focus on innovation, new products, and people
2024 was also marked by evolutions that reaffirmed Conta Simples’ purpose of contributing to Brazilian businesses, bringing more simplicity, less bureaucracy, and transforming the relationship between SMEs, startups, and financial institutions.
One example is the announcement of expanding B2B credit offerings, driven by the Direct Credit Society (SCD) license granted by the Central Bank at the end of 2023. The initiative was created to support startups and SMEs in managing cash flow, working capital, and growth plans. The same month, Conta Simples launched new flexible credit card models tailored to each business’s specific needs. ‘In 2024, we saw our credit card portfolio grow six times compared to 2023,’ comments Tognini.
One of the recent launches that helped steer the business was ‘Buy Now, Pay Later’ (BNPL), a solution that enabled the fintech to offer more advantageous payment terms, creating a credit card-like experience but with the option for companies to use their received limits in transactions via PIX, wire transfers, and payment slips.
Behind these innovations is an expanding team, which added 112 new employees in 2024 and ended the year with 261 people. To reinforce this structure, sustain expansion, and enhance market presence, Conta Simples brought in Daniel Moreira (ex-Itaú Unibanco and Arco Educação) as New Business Director and Conrado Tourinho as the new CMO (ex-Gympass, Coca-Cola, and Netflix).
‘Our success was only possible thanks to the strength of our team. The arrival of talents provided us not only with the expertise of leaders with years of market experience but also a new energy for our challenges alongside those just starting in the workforce,’ reveals Tognini.
International recognition
Conta Simples was also recognized as one of the 100 most promising fintechs globally by CB Insights in the ‘Expense Management’ category, being one of only two Brazilian companies on the list.
Additionally, the over R$200 million investment received in January positioned the company among the top five biggest fintech investments of the year, according to ‘Investment & M&A Report: Fintechs 2024’, and was just the beginning of a year full of achievements and advancements that solidified its position as a benchmark in corporate expense management.
For Tognini, the 2024 results reaffirm that Conta Simples is on the right path: growing sustainably, generating value for clients and employees, and consolidating itself as a benchmark in expense management. ‘Our 2025 goals are ambitious, but the lessons and achievements of 2024 make it clear we’re ready to keep transforming and simplifying how companies manage their finances,’ he concludes.
