Edtech EducaSEO promotes the first edition of the SEO Hackathon, an innovative program aimed at training new talents in search engine optimization. With a strong social commitment, 70% of the spots will be allocated to low-income youth, ensuring free access to the course, as well as meals, transportation, and necessary equipment for training. The program will last 6 weeks, combining in-person and online meetings.
The Hackathon aims to prepare participants to work in the digital market by offering a practical immersion in SEO techniques. During the program, students will learn advanced strategies to improve website rankings in search engines, an increasingly essential skill in the digital world.
The selection process for the intensive training is structured to ensure the most engaged candidates aligned with the program’s values are chosen. Initially, interested individuals must fill out an application form, sharing their motivations, background, and interest in professionalizing in SEO. Selected candidates then undergo an interview, a crucial step to assess their determination, resilience, and eagerness to learn. This process helps identify talents with the potential to transform their realities through education and integration into the digital market.
During the program, the gamification initiative fosters a dynamic and competitive environment, encouraging participants to complete weekly group assignments, attend classes, and overcome challenges to earn points on the leaderboard. Top-performing students gain greater visibility and recognition, directly impacting their professional opportunities. Scoring occurs in two ways: individually, highlighting the best students, and collectively, rewarding the best group each week. This system stimulates learning, engagement, and performance, creating an immersive and highly enriching experience.
In addition to intensive learning, the initiative also facilitates participants’ professional integration. EducaSEO has partnered with companies seeking qualified professionals in the field. Top students will participate in a Hiring Fair with major partner companies, increasing their employability chances immediately after completing the program.
The project is led by Nilton Alvares, a professional with extensive experience in the sector. Originally from Natal (RN), he moved to São Paulo with few resources and overcame challenges until specializing in technology and SEO, having worked as a professor at ESPM and for companies like Casas Bahia, Motorola, and Kabum. With over five years of structuring and an investment exceeding R$500,000, Nilton created EducaSEO to help young people enter the digital market.
The edtech aims to train 1,000 students this year and offer over 400 courses on its platform by December 2025, expanding access to knowledge and contributing to the inclusion of new professionals in the technology sector. The Hackathon is just one of EducaSEO’s many educational projects, which seeks to transform lives through digital education.
Beyond social impact, the initiative also reinforces the importance of SEO in company growth. With the accelerated digitalization of businesses, specialized professionals in this field are increasingly in demand, making the Hackathon a valuable opportunity for both students and the market.
Registrations for the SEO Hackathon are now open, and interested individuals can secure their spot on the official website. For more information, visit: https://educaseo.com.br/hackathon-seo/
