PlanejAR (Brazilian Financial Planning Association), in partnership with Agência São Paulo de Desenvolvimento (Ade Sampa), linked to the Municipal Secretariat of Economic Development and Labor, continues with the Academia de Finanças initiative, a program that offers free workshops and individual consultations focused on financial education and business management for micro and small entrepreneurs in the city of São Paulo.
After the success of the first groups, the program announced the opening of eight new in-person sessions throughout June, which will take place on the 13th and 14th at different units of the Espaços Colaborativos de Trabalho – the TEIAs. Registrations can be made up to one day before each activity through the website app.adesampa.com.br, and are open to people aged 16 and older.
The Academia de Finanças program aims to strengthen the local economy by offering practical guidance on the importance of efficient and healthy financial planning. The focus is on training for more conscious management, promoting business longevity and generating sustainable impact in the served areas.
According to Thais Pessoa, Financial Awareness Coordinator at PlanejAR, the initiative is a concrete way to contribute to local economic development. ‘We bring together highly qualified financial planners, all volunteers, to support entrepreneurs in one of the most sensitive areas of management: financial organization. Our role is to equip these businesses so they can grow sustainably and face market challenges,’ she states.
For Rodrigo Goulart, Municipal Secretary of Economic Development and Labor of São Paulo, financial education is a crucial element for business development. ‘Financial education is a fundamental pillar for the growth of any business, and with Academia de Finanças, we are democratizing access to specialized consultations, strengthening small entrepreneurs, and promoting a healthier and more structured local economy.’
In addition to individual consultations offered by CFP® professionals (Certified Financial Planner), the initiative includes educational materials, community education activities, and encouragement for the creation of support networks and local cooperatives, promoting resource sharing and the dissemination of financial knowledge.
The sessions take place monthly at the TEIAs units, always with the support of certified financial planners.
The initiative will open new groups every month until the end of 2025, expanding the program’s reach and offering continuous training opportunities for entrepreneurs in the capital.
Service – New June groups:
● TEIA Santo Amaro
Address: Praça Salim Farah Maluf – Santo Amaro
Date: 06/13 (Friday)
Time: 9 AM to 12 PM
NOTE: As it is located within the Centro de Cidadania da Mulher, activities at TEIA Santo Amaro are exclusive to women.
● TEIA Heliópolis
Address: Estrada das Lágrimas, 2385 – São João Clímaco – CEU Heliópolis
Date: 06/13 (Friday)
Time: 10 AM to 1 PM
● TEIA Green Sampa (Pinheiros)
Address: R. Sumidouro, 580 – Pinheiros
Date: 06/13 (Friday)
Time: 10 AM to 1 PM
● TEIA Green Sampa (Pinheiros)
Address: R. Sumidouro, 580 – Pinheiros
Date: 06/13 (Friday)
Time: 2 PM to 5 PM
● TEIA Lapa
Address: R. Catão, 611 – Vila Romana – Biblioteca Mário Schenberg
Date: 06/13 (Friday)
Time: 3 PM to 6 PM
● TEIA Cachoeirinha
Address: Avenida Deputado Emílio Carlos, 3641 – Vila dos Andrades – Centro Cultural da Juventude Ruth Cardoso
Date: 06/14 (Saturday)
Time: 10 AM to 1 PM
● TEIA Vergueiro
Address: Rua Vergueiro, 1000 – Liberdade – Centro Cultural São Paulo
Date: 06/14 (Saturday)
Time: 10 AM to 1 PM
● TEIA Vergueiro
Address: Rua Vergueiro, 1000 – Liberdade – Centro Cultural São Paulo
Date: 06/14 (Saturday)
Time: 2 PM to 5 PM
Registrations for any group must be made up to one day before the activity through the website: app.adesampa.com.br
