Digital entrepreneurship is constantly growing in the country, with 54% of Brazilians consuming some type of infoproduct, according to research by the National Confederation of Shopkeepers (CNDL). However, this market is also full of pitfalls for entrepreneurs. It is to warn about these dangers and show how to face them that the CEO of Digital Manager Guru André Cruz, publishes the book Politically Incorrect Guide for Digital Entrepreneurs by DVS Editora.
Throughout the book, he presents practical ways to entrepreneur with freedom in the virtual world, but staying away from platforms that exploit businesses and do not generate rewards. With a direct and unfiltered approach, Cruz denounces how “pay-only-if-you-sell” sales systems make their users hostages to abusive fees and lack of autonomy. According to the CEO, with the advancement of the digital market, many intermediaries have positioned themselves as owners of others’ businesses, restricting control over sales, data, and customers.
“This dependence on platforms needs to be broken, as it is a dynamic that favors digital fraud, especially with the proliferation of ‘courses on selling courses.’ A market has been created that profits by selling dreams and false promises to those who seek shortcuts and let themselves be carried away by illusions. Without autonomy, many professionals end up working for the interests of third parties while seeing their own earnings compromised,” shares the author.
The book is structured in four parts. In the first, the author proposes a critical look at the business model of traditional platforms. Next, he shares his success story as the founder of Digital Manager Guru, a fairer and more transparent alternative for those seeking independence. Then, he reveals the values, principles, and strategies that have always guided his ventures, and concludes with practical advice for those who want to grow without depending on intermediaries.
With over 20 years of experience in the digital market, André Cruz not only points out the problems of the system but also presents solutions and alternative paths for those who desire autonomy and real growth. Recommended for digital entrepreneurs, small business owners, infoproduct creators, marketing professionals, and anyone interested in provocative analyses, this guide is essential reading for those who value direct content without “pretty packaging” for uncomfortable truths.
Politically Incorrect Guide for Digital Entrepreneurs is an invitation to reflection and transformation. A call to action for those who want to escape the digital world trap and build a profitable business without depending on third parties. With accessible language and content full of real experiences, the book stands out as an indispensable manual for those who want to free themselves from the constraints of the traditional market and take control of their own destiny in the digital universe.
Technical details
Title: Politically Incorrect Guide for Digital Entrepreneurs – A manifesto to challenge the system, turn the game around, and elevate the level of online businesses
Publisher: DVS Editora
Author: André Cruz
ISBN: 978-6556951423
Pages: 167
Price: R$ 74.00
Where to find: Amazon and major bookstores in the country
