Nathalia Arcuri, founder of Me Poupe!, was recently recognized among the 15 most admired entrepreneurs in Brazil, as revealed by a national survey conducted by Fundo de Impacto Estímulo in partnership with the MindMiners platform, which interviewed over 1,500 small business owners. Sharing the spotlight with names like Elon Musk, Abilio Diniz, Luiza Helena Trajano, Silvio Santos, and Jorge Paulo Lemann, Nathalia ranks 15th on the list, being the only Brazilian woman directly involved in popular financial education to appear in the ranking.
Her inclusion in this select group highlights her entrepreneurial vision and the transformative impact of a company born with the mission to democratize access to financial freedom. Since 2015, Me Poupe! has impacted millions of Brazilians with accessible content and financial transformation programs, proving that it is possible to build a profitable business while remaining socially committed.
“This recognition goes far beyond my name. It represents the strength of a cause. Being among Brazil’s most admired entrepreneurs shows that it’s possible to do things differently: to generate profit, create jobs, and above all, foster financial awareness in a country marked by inequality. Me Poupe! is an impact-driven company, and this achievement reinforces our commitment to a fairer and more accessible economy for everyone,” says Nathalia.
The survey also revealed that Nathalia is one of the few women to appear in the ranking, alongside Luiza Helena Trajano, who ranks 7th. This prominence underscores the importance of female leadership in the Brazilian entrepreneurial landscape and the fundamental role of initiatives focused on financial education and economic empowerment.
