Monks Brasil, part of the S4 Capital group, now joins the select group of agencies recognized by the TikTok Marketing Partners Program, becoming the first Brazilian agency to achieve this recognition. This achievement demonstrates Monks’ expertise in creating, executing, and optimizing high-performance campaigns on the platform, strengthening its position as a leader in TikTok-first strategies.
Marina Pires, Managing Director of Monks Brasil, explains that TikTok has become a space for experimentation, learning, and discovering the limits of creativity. ‘This achievement isn’t just an award—it’s a reflection of what happens when we allow ourselves to experiment, move with speed, understand culture in real time, and place creativity at the center of everything we do,’ she says.
The recognition proves Monks’ ability to develop campaigns that deliver results at every stage of the consumer journey, from brand awareness to e-commerce conversion. As a TikTok-recognized Marketing Partner, the agency offers integrated solutions that combine media and creativity to connect brands with the platform’s communities in an authentic way. This approach also leverages Monks’ expertise in Fandoms: the agency understands how these communities form and express themselves in the digital space, creating campaigns that directly engage with their passions and strengthen the emotional connection between brands and audiences.
‘At TikTok, we’re always looking for ways to help brands and advertisers develop engaging content and impactful campaigns that connect with TikTok communities,’ says Melissa Yang, Global Head of Marketing Partnerships and Industry Education at TikTok. ‘We’re excited to strengthen the media and creative services model with agencies, offering brands innovative solutions that continuously elevate the level of their campaigns on the platform.’
With its Real-time Brands model, Monks operates at the speed of culture, delivering agile campaigns in sync with what drives conversations and trends in the digital space. This approach has already earned the agency two wins at the TikTok Ad Awards, including Agency of the Year, as well as successful campaigns for Magazine Luiza, Pringles, and Natura.
During the ‘Unveiling the TikTok Ad Awards’ event hosted by Monks Brasil, Aline Izo, Marketing, Branding, and Communications Manager at Magazine Luiza, spoke about the importance of the campaign that won Advertiser of the Year and the partnership with Monks. ‘It was very meaningful because it showed that it was worth starting quickly, testing, making mistakes, learning—and, above all, understanding that we’re no longer just making ads, we’re making entertainment, we’re making TikTok. Our big challenge was building ‘Tem no Magalu’ and generating more revenue. Magalu came with the challenge, Monks with the creativity and solution, and the result came from a very collaborative effort between Magalu, Monks, and TikTok,’ she said.
‘This recognition reflects a partnership built on trust, shared vision, and strong collaboration. Working side by side with TikTok allows us to go beyond the conventional, exploring new languages, formats, and possibilities so that brands truly become part of the culture. We are very proud of this recognition and even more excited about what lies ahead,’ says Marina Pires, Managing Director of Monks Brasil.
