The Market Day returns to Esporte Clube Pinheiros on April 25, 26, and 27, bringing together around 150 small entrepreneurs in a collaborative event that promotes connections, boosts businesses, and encourages conscious consumption. Curated by organizers Beatriz Rio Branco, Daniela Vianna (Thoth Incubadora de Experiências), and Renata Batochio (The Bazaar), the initiative has become an essential space for entrepreneurs to boost their sales and expand their network.
“Market Day is a very special event for me, as it’s where I launched my brand into the market and have always felt very welcomed. Besides being held at the club where I’m a member, which makes it even more meaningful, it’s like being part of a big family. For small brands like mine, this visibility is crucial. I work with a selection of national wines from small producers and family-owned wineries, and each product has a unique story. During the event, revenue increases significantly, and many customers continue to buy afterward, which further boosts my business.” — Déa Vianna, CEO of DV Vinhos
Open to both club members and non-members, Market Day attracts a qualified and engaged audience interested in discovering and consuming products in fashion, gastronomy, accessories, fitness, children’s items, decor, lifestyle, homewear, tableware, and more. Additionally, five NGOs are invited to participate for free, expanding the event’s social impact. At the last Christmas edition, the event welcomed over 7,500 visitors, reaffirming its role in the creative economy and the strengthening of small businesses.
“Participating in Market Day is always a joy for me. It’s a time to reconnect with friends, make great sales, and strengthen my brand. Since I don’t have a physical store, this event is essential as it allows me to invite my clients from São Paulo to see the products in person. Plus, Market Day represents a 40% increase in my monthly revenue. With each edition, I see how the event becomes more complete and how the results are always positive for my brand.” — Juliana Solano, Partner & Designer at Jous by Juju Solano
The event also features the Wellness Space, a dedicated area for exhibitors and visitors, offering free experiences like quick massages, oracle readings, meditation, self-care, makeup, and even flash tattoos. This space also showcases service providers, allowing professionals to promote their brands and increase visibility.
“Being part of Market Day is incredible, as it connects us with our clients and opens doors to new customers. In an increasingly digital market, we believe in the importance of in-person contact, allowing people to feel the fabrics and get to know the brand up close. During the event, we sell around 60 to 70 pieces, which has a positive impact on our revenue.” — Flavia Mesquita, CEO of Outfit Bag
Market Day is not just a commercial event but a growth platform for entrepreneurs, providing real opportunities for networking, learning, and brand strengthening. With complete infrastructure and impeccable organization, the fair stands out as one of the leading events in the sector, driving the economy and encouraging entrepreneurship.
“Being at Market Day is an essential opportunity for me and my artisanal jewelry brand. Beyond bringing my jewelry closer to people, Market Day represents a valuable moment of exchange and learning. Entrepreneurship can be a lonely journey, and events like this are true oases—a space where small brands gain a voice, visibility, and support. This experience goes far beyond sales: it’s about connection, inspiration, and growth.” — Amanda Tartik, jewelry designer.
“Market Day is an incredible event for us, one of the best we’ve ever participated in, with flawless organization. Beyond sales, we gain new clients and strengthen our brand’s presence among a predominantly fitness-oriented audience. On average, we sell around 200 pieces during the event, which has a significant impact on our revenue. What we love most about Market Day is that it goes beyond just product displays—it’s a positive experience for both exhibitors and attendees, thanks to the organizers’ commitment to making everything special.” — Tatiana and Cristiane, partners at Fitcouture.
