Today, the 25th, on the first day of the 2nd edition of Marketplace Experience in Nova Friburgo, it gathered over 2,000 people at the venue. The event, which has free admission, has the theme “From Idea to Success” and featured panels focused on business education in the online ecosystem. It brought together big names such as Isabel Cartaxo, Head of Fashion at Aliexpress, Larissa Iraha from Shopee, Thiago Franco, speaker from Mercado Livre, and Jackson Wang from Shein, among others, as well as over 70 partner brands active throughout the event.
According to ABCOMM (Brazilian Association of Electronic Commerce), the projection for online sales by 2025 is BRL 234.9 billion in revenue, gathering over 94 million online purchases and more than 435 million orders. The audience, consisting of Brazilian enthusiasts and entrepreneurs, participated throughout the first day in immersions focused on seeking an assertive digital perspective for their businesses and updated solutions for migrating to marketplace platforms.
For the last day of the event (26th), the schedule will feature names such as Lucas Amaral, Marketplace Manager at Amazon, Alex Moro, official influencer for Mercado Livre, and Leonardo Silva, Head of Engagement at Shopee, among many other important market figures. The event, taking place at Nova Friburgo Country Club, includes 22 speakers and expects to gather over 5,000 people visiting the venue during its two-day program.
Tickets are already available through the website.
Service: 2nd Marketplace Experience
Date: April 25th and 26th, 2025.
Hours: 8 AM to 7 PM.
Location:Nova Friburgo Country Club – RJ
