The Skeelo, a reading platform and community, has the mission of expanding the distribution and access to books for thousands of people. The collection, consisting of over 5,000 titles, is built through partnerships with major publishers such as Companhia das Letras, Grupo Editorial Record, Editora Sextante/Arqueiro, Planeta, Globo Livros, among others. These titles are distributed digitally in the form of e-books, audiobooks, and minibooks, increasing the visibility of Brazilian publishers and authors and contributing to the formation of new readers.
“Since the beginning of operations, Skeelo has already distributed over 11 billion books. In 2024, we accumulated over 286 million minutes of reading, with notable success stories such as the book No Exit, which was part of the Skeeloween collective reading marathon and became the most completed title in the app’s history,” explains Rodrigo Meinberg, CEO of Skeelo.
This engagement is no coincidence. The collection’s curation is carried out by a multidisciplinary team dedicated to improving the reader experience.
Democratization of reading
The startup’s pioneering business model, offered as a benefit by over 150 companies, such as Vivo, Claro, UOL, Sem Parar, and Terra, without additional costs to customers, benefits the entire ecosystem of the publishing market: publishers, who reach new audiences; partner companies, who deliver added value to their customers; and readers, who have easy access to great books, bringing new energy to the bookselling industry.
“The distribution format is very simple for the user—just use their own phone, anywhere, to enjoy everything Skeelo has to offer. No specific device is needed to read or listen to our content. Another major differentiator from other players is the user’s permanent ownership of the book. Once they’ve received the book, the file will be theirs forever,” explains the CEO.
With this, the company strengthens the collaboration between the platform and publishers, presents a sustainable model for the market, and contributes to a more informed, inclusive, and word-connected society. “The notion that Brazilians don’t read is outdated. Looking at the next 5 years, we see great growth potential. The goal is to further expand the collection, strengthen partnerships with publishers and companies to bring the benefit to more people, and invest in technologies that enhance the user experience,” he concludes.
