The multinational technology company Senior Sistemas announces the launch of the podcast “It’s More Than Tech”, featuring experts from giants like Disney, NASA, Heineken, AWS, and Oracle. The insightful conversations cover topics such as leadership, business, technology, and applied innovation in the market. The initiative comes at a time when audio content consumption is on the rise, reflecting a transformation in how executives and business managers seek reliable information to define strategies and make decisions.
According to the “Inside Audio 2024” study by Kantar IBOPE Media, nine out of ten Brazilians consume some form of audio in their daily routine. Radio, for example, reaches 79% of the population for at least three hours and 55 minutes daily. In this scenario, podcasts continue to gain traction, with 43% of radio listeners indicating they also listen to podcasts, with 48% consuming this format weekly. On Spotify alone, the platform where the podcast will be published, there are over 640 million monthly active users worldwide.
Senior’s Corporate Marketing Head, José Krasucki, highlights that the company’s new podcast was designed to prioritize editorial content that naturally integrates into the journey of professionals and C-level executives from various sectors. The focus is on sharing unbiased, high-quality ideas, fostering the growth of leaders and companies.
“Our goal is to promote the exchange of real experiences and learnings, connecting experts at the forefront of innovation. We aim to inspire leaders and managers with developments that can generate a positive impact on their businesses,” says Krasucki.
First Episodes Discuss Innovation and Generative AI
Diverse themes that permeate the business world, such as digital transformation, people management, finance, ESG, diversity and inclusion, and new technologies, will be explored in the program.
Hosted by journalist Rodrigo Sigmura, the debut episode of “It’s More Than Tech,” already available, covers the practical application of Generative AI. Considered one of the most disruptive technologies today, it was the focus of the conversation between experts from two of the world’s largest cloud computing players: AWS and Oracle.
Featuring Senior Sistemas’ CTO, Evandro Pires; Oracle’s Latam Solution Advisor, Alaydes Morais; and AWS’s head of GenAI in Latin America, Ricardo Alem, the discussion offers insights into how large corporations are using this technology to shape the future of business.
“In this first episode, listeners will understand how generative AI is already being used at different levels and its impact on organizational strategies. It will be an opportunity for managers and enthusiasts to catch up on how the technology is being applied in practice, supporting everything from decision-making to value creation for companies,” explains José.
The second edition of “It’s More Than Tech” will be available on Senior’s Spotify profile starting January 29. The episode will feature a conversation between Senior’s head Head of Innovation, Anderson Torres, and NASA’s Global Director of Sales and Marketing, Frank D’Costa, also an expert in Disney Culture, Leadership, and Innovation.
With extensive experience leading strategic initiatives in global corporations, Frank shares insights how companies can adopt innovative practices to stand out in increasingly competitive markets. The episode will cover topics such as the role of leadership in driving innovative initiatives, strategies to overcome cultural and technological barriers, and the importance of connecting innovation to real market needs.
With an approach that combines relevant content, renowned market voices, and accessible discussions, “It’s More Than Tech” will have biweekly episodes, always released on Wednesdays.
