Artificial Intelligence (AI) has established itself as one of the main tools to accelerate innovation in companies. According to a recent survey, scientists assisted by this technology achieved 44% more material discoveries, registered 39% more patents, and created 17% more new products. These numbers reflect AI’s growing impact on digital transformation and organizational competitiveness. To help companies make the most of this technology, the survey “Top AI Ideas for Innovation Management,” produced by Innoscience, a corporate innovation consultancy, presents seven essential strategies for integrating AI into innovation processes.
AI has become a key driver in innovation management, offering competitive advantages through process optimization, faster decision-making, and improved results. For the technology to deliver real benefits, it must be integrated in a structured way into companies’ internal processes, with a planned approach that involves team training, integration of AI tools, and fostering an innovation culture.
In the survey, Felipe Scherer, corporate innovation expert and founding partner of Innoscience, proposes seven strategies that enable effective integration of the technology into corporate innovation activities. These approaches aim to maximize the benefits of technology, facilitating digital transformation and helping companies become more competitive. Check out the full survey with the seven strategies for integrating AI into corporate innovation at the link. See the strategies below:
Create synthetic personas to simulate human behavior: Use AI to create synthetic personas that simulate human behavior, allowing you to test ideas and adjustments before an actual launch.
Use AI to help innovators learn faster: AI tools help innovators access data and insights quickly, speeding up the learning and adaptation process.
Brainstorming new ideas using AI to be more creative: AI can provide data-driven suggestions, expanding the field of ideas and stimulating creativity in brainstorming sessions.
Configure agents to execute tasks in the innovation process: Set up automated AI agents to perform repetitive and analytical tasks, allowing the team to focus on more creative activities.
Transform open innovation with AI: AI facilitates external collaboration by integrating data from different sources, accelerating open innovation and generating new solutions.
Better manage innovation projects using AI as a copilot: Use AI to monitor and adjust projects in real time, ensuring innovation processes stay on schedule and meet defined objectives.
AI as support in decision-making: AI provides detailed analyses that help make more informed decisions aligned with company strategies.
These strategies are essential for companies seeking to stand out in the market and accelerate their innovation processes. When applied correctly, AI not only enhances internal processes but also positions organizations competitively in the face of market challenges.
Artificial Intelligence has the power to transform not only internal processes but also how companies position themselves in the face of market challenges. Felipe Scherer explains: “AI does not replace human skills in the process but amplifies them. Companies that combine human and Artificial Intelligence are capable of generating better projects and creating real business impact.”
In addition to improving decision-making, Artificial Intelligence reduces operational costs, accelerates experimentation, and democratizes innovation within companies. For this transformation to be effective, leaders must adopt an innovative mindset, train their teams, and strategically integrate AI tools. A practical example of these strategies is InnoUP, Innoscience’s intelligent corporate innovation assistant. With embedded AI, InnoUP has supported over 500 projects in leading Brazilian companies, helping map opportunities, structure processes, and accelerate results. The platform facilitates innovation management, broadening perspectives on opportunities and challenges while enhancing the creation of innovative solutions. For more information, visit the link.
