Big names in Marketing will bring unmissable tips for entrepreneurs during iFood Move 2025, an event that solidifies itself this year as the largest restaurant gathering in Latin America, taking place on August 5th and 6th at São Paulo Expo.
On the first day, Fábio Medeiros, Marketing Director of Bacio di Latte, will present the company’s behind-the-scenes and the strategies that turned an entrepreneurial vision into a scalable and profitable business, focusing on operations, sales, and marketing. With the talk ‘Unmarket Yourself,’ João Branco, former VP of Marketing at McDonald’s Brazil, will bring a new perspective, showing how to create authentic connections with consumers, humanize brands, and drive purposeful growth, truly standing out.
On the Delivery Academy stage, Michael Menezes, a digital marketing specialist, will unveil the science behind selling content. Attendees will discover the most effective formats, storytelling techniques, and how to structure a strategic editorial calendar for their delivery business. Plus, they’ll leave with practical tools to turn their social media into sales channels.
The second day is also unmissable for those looking to learn more about Marketing. The Success & Sales Strategy stage will feature Lohran Soares, CEO and founder of Milky Moo, who will bring data, creativity, and personalization into practice: how digital marketing and growth strategies are driving foodservice business growth and delivering concrete results. A panel featuring success stories and a practical look at what really works day-to-day.
Another inspiring case will be from the brand Dengo, presented by Renata Lamarco, Marketing and Digital Channels Director of the company. In this panel, the speaker will share the journey of a company that values Brazilian cocoa, empowers small producers, and turns the consumer experience into a powerful growth lever.
Check out the full iFood Move 2025 schedule here
An event to transform the future of restaurants
In an even more robust edition, iFood Move 2025 promises over 70 hours of content, with six simultaneous stages and more than 100 speakers. Besides the main stage, the event will feature an expanded ‘Delivery Academy,’ now with two stages for practical classes. Additionally, there will be an exhibition area for industry products and initiatives, featuring big names from the sector for entrepreneurs, and an award recognizing the best delivery service: the iFood Super Restaurants Award.
Excellence at iFood Move 2025
Moreover, on the event’s main stage, Usain Bolt will share his entrepreneurial journey with approximately 12,000 restaurant owners. In an unprecedented conversation, the former athlete will reveal how he transitioned from a sports legend to a successful businessman, discussing the challenges from founding his first restaurant to expanding his brand, connecting his track records to building global ventures. Bolt proves that those who accelerate with purpose can shape their own future.
iFood Move 2025 will also feature other big names who inspire and share knowledge from the culinary world, especially their inspiring stories. Among them is Galvão Bueno, who reinvented himself as the owner of Bueno Wines and will bring his journey as inspiration for established restaurateurs and the general public. Through stories of mentorship, determination, and big dreams, he’ll show how they helped him reach new heights of excellence in both sports and business—always resiliently.
Another highlight is Boninho, one of Brazilian TV’s biggest names and a celebrated executive in the industry. Known for top-rated shows, he’ll discuss creativity as a form of innovation and how to turn businesses into success icons. iFood Move 2025 attendees will also enjoy the presence of Renata Lamarco, Marketing Director of Dengo, and João Diamante, an award-winning chef and founder of the Diamantes na Cozinha project.
iFood executives making another appearance and sharing updates with the audience include Diego Barreto, President of the company; Luana Ozemela, VP of Impact and Sustainability; Roberto Gandolfo, Marketplace President; and Bruno Henriques, President of iFood Pago.
Details:
Date: August 5th and 6th, 2025
Location: São Paulo Expo, São Paulo, SP
Tickets: Interested parties can purchase tickets on the event’s official website, www.ifoodmove.com.br.
