IAB Brazil has open registrations for the masterclass “Financial Media and First-Party Data: media in the financial sector”. The event will show how Financial Media – the use of financial data and channels to target ads – is revolutionizing the market by offering the most complete view of the consumer journey.
Considered by some as the 4th wave of digital advertising, Financial Media allows for sophisticated segmentation based on financial data, enhancing customer communication.
With rapid growth in the United States and pioneering players in Brazil, this transformation promises to redefine advertising in the coming years, impacting how brands communicate, sell, and position themselves in the digital environment.
If intelligent data management is one of the most strategic pillars of marketing, it is even more relevant in the financial sector. By deeply understanding customer behavior and needs, Financial Media can personalize journeys, offer more tailored solutions, and build more relevant relationships.
The masterclass will show how First-Party Data is a powerful ally that can transform the customer experience – and why marketing should lead this movement.
The masterclass will take place on June 27, from 10 AM to 12 PM, in an online and live format.
Who are the guests:
- André Kliousoff – Partner and Head of Marketing and Communication at BTG Pactual. He leads all marketing disciplines at the bank, including media, branding, and analytics. With 25 years of industry experience, he is responsible for building the group’s marketing house.
- Felipe Julião – Ads Executive at PicPay, one of the pioneering companies in Financial Media in Brazil. He has over 14 years of experience in strategy, marketing, and business development, with stints at Mercado Livre and Johnson & Johnson.
- Paulo Arruda – With over 24 years of experience in digital marketing, business development, monetization models, and technology, he has led digital operations in national and international companies.
For more information and registration, visit:
iabbrasil.com.br/masterclass/financial-media-a-sua-marca-no-centro-das-financas
