On March 13, 2025, from 10 AM to 12 PM, the first masterclass of 2025 promoted by IAB Brazil will take place. The event “Innovation and Creativity in New Formats” will be online and completely free. Three experts are confirmed: André Rabanea, founder of Torkecc, Sabrina Villar and Ana Cecilia Novis, both creative directors at AlmapBBDO. Additionally, the final panel with the experts will be moderated by Raffael Mastrocola, CEO of Jellyfish agency and member of the Executive Board of IAB Brazil.
André Rabanea is the founder of Torkecc, the first guerrilla marketing agency in Portugal, a strategy that uses creative and low-cost actions to generate impact. Recognized internationally, he has been a jury member at festivals such as Cannes Lions and D&AD and creator of the IDEATORS methodology, recognized by Harvard.
Sabrina Villar, Creative Director at AlmapBBDO, has over 19 years of experience in advertising. She has worked with brands such as Coca-Cola, Nestlé, and Netflix, and has won awards like Cannes Lions and Clio Awards. She has also taught at Miami Ad School and led her own creative studio.
Ana Cecilia Novis, also a Creative Director at AlmapBBDO, has 16 years of experience in the advertising industry. She has worked at agencies such as Crispin Porter + Bogusky (CP+B) and Ogilvy, developing globally recognized campaigns for brands like LinkedIn, Ambev, and Unilever.
During the masterclass, the three experts will discuss how creativity can be fostered regardless of format, analyze case studies, and show how good ideas can thrive in any context.
The event is live and online. Registration is free and can be done via the link: Click here to register.
About the participants:
André Rabanea
André Rabanea (b. 1982, São Paulo). A creative entrepreneur, he founded Torke, the first guerrilla marketing agency in Portugal. With over 10 companies created in various countries and awards such as Cannes Lions, D&AD, and El Ojo, he has taken his boldness worldwide, serving as a jury member at the biggest creativity festivals. In 2014, he co-created the Ideators methodology, validated by Harvard as an “evolution in design thinking.” After a creative recharge in Japan, he reinvented himself with Torkecc and Billy the Group, driving projects that challenge the status quo. A teacher, speaker, and idea provocateur, André believes businesses should be independent yet collaborative. Between startups and travels, his most out-of-the-box creations aren’t companies but his children, Arthur and Raul. Today, he continues shaping the future of creativity, solving problems with Ideators Co-Creation Thinking and teaching restless minds with Creative-you.
Sabrina Villar, Creative Director at AlmapBBDO
Sabrina Villar is a professional with over 19 years of experience in advertising, working at renowned agencies such as Ogilvy, W/McCann, and Havas Plus. She has worked with iconic brands like Coca-Cola, L’Oréal Paris, and Netflix, receiving international awards, including Cannes Lions and Clio Awards. Beyond her agency work, Sabrina is also a professor at Miami Ad School and founded a creative studio focused on supporting women entrepreneurs.
Ana Cecilia Novis, Creative Director at AlmapBBDO
Ana Cecilia Novis is an advertising professional with 16 years of experience, currently serving as Creative Director at AlmapBBDO. With stints at agencies like Crispin Porter + Bogusky and R/GA, she stands out for developing campaigns that address relevant social issues, such as ageism and censorship. Ana has worked with global brands like Verizon, LinkedIn, and Diageo, receiving national and international recognition for her creative work.
