In “Unveiling Instagram,” Júlia Munhoz teaches how to produce engaging content and presents a strategic step-by-step guide to boost sales on the platform
As one of the three most used social networks by Brazilians in 2024, Instagram has over 134.6 million active profiles in the country, according to the study published by DataReportal. Whether seeking inspiration, learning, or entertainment, users look for genuine connections with the accounts they follow, be they brands or influencers.
In this scenario, where consumers seek more than just product and service posts,Júlia Munhoz, with her extensive experience in digital marketing and social media, launches the bookUnveiling Instagram. Published byDVS Editora, the work presents detailed strategies to grow on the platform, build a solid relationship with the audience, and turn followers into engaged customers.
The book highlights the in-depth exploration of different types of consumers and their needs. Munhoz teaches how to adjust communication to reach each person more effectively, from those already ready to buy and just need a little push, to those who don’t yet know that a product or service could be the solution to their problem.
According to the author, producing content goes beyond simply posting: it’s about educating and engaging the consumer, expanding their perception of the product or service’s value. Among the most common mistakes pointed out in the book are inconsistency in posts, lack of clarity in objectives, unfamiliarity with metrics, reproducing others’ ideas without personalization, and monotony in content formats. To achieve real results, planning and following a strategy are essential.
[…] we cannot turn our profile into a sales catalog, but rather into a place where people seek inspiration, learning, and entertainment. That’s the experience a user looks for on Instagram. By intelligently creating this environment, sales emerge as a consequence of good relationships and well-developed content production, with the right moments to offer. The balance between information production and sales promotion is essential.
(Unveiling Instagram, p. 80)
Combining theory and practice, with methods to create engaging videos, conduct successful live streams, and increase engagement in stories and profiles,Unveiling Instagram is the ideal read for content producers, digital influencers, and brand owners who want to grow on the platform. With practical exercises, the reader has the opportunity to apply the learnings from each chapter, developing a profile that connects with the audience, retains followers, and turns them into customers.
Technical details
Title: Unveiling Instagram: The step-by-step guide to increasing followers, engagement, and sales
Author: Júlia Munhoz
Publisher: DVS Editora
ISBN: 978-6556951362
Pages: 260
Price: R$ 89.90
Where to find:Amazon
