With a journey that blends journalism, music, immigration, and motherhood, journalist Carol Tavares has just released the e-book “How to Be Human Among Algorithms”. The work proposes a new way to think about content marketing, combining strategy, sensitivity, and purpose. The publication is a direct response to the exhaustion of automatic formulas that have taken over social media.
“We don’t need more posts saying the same old things in an automatic tone. We need messages that truly touch someone, creating connection and turning audiences into people who want to unite with the brand,” says Carol, who translates her 15+ years of experience in communication and audience behavior into the e-book. With accessible language and practical examples, the author invites small businesses, creators, and freelancers to build a digital presence with more truth and less anxiety.
Divided into objective chapters, the book explores everything from creating purposeful content to consciously engaging with algorithms. There are also self-awareness tips based on studies, aiming to teach how to communicate genuinely while also selling. “Authenticity has become a trend—thank goodness! But it’s still being misinterpreted. It’s not about exposing everything but standing with clarity and coherence,” notes the author.
The e-book is already available for purchase online on Kindle (Amazon) and marks the beginning of a series of projects by the journalist focused on creating content with soul.
