A Bold Snacks, synonymous with flavor and health in the fitness universe, has followed a successful path since its founding in Divinópolis. Conceived by Gabriel, who identified in the United States a gap in the Brazilian market for truly tasty and healthy protein bars, the brand was born with a clear vision: to offer nutritious products with an irresistible touch.
The recognition of the quality of its products naturally propelled the brand into physical retail, but the online channel has always remained a strategic pillar for its growth.
To sustain and accelerate this upward trajectory in the digital market, Bold Snacks identified the need to optimize its e-commerce operation, especially with regard to sales management and shipping. It was in this context that Magis5 became an essential strategic partner.
Magis5, an integration and marketplace automation platform, emerged as the answer to Bold Snacks’ challenges. The solution allowed the centralization and automation of the entire order flow, from confirmation to delivery, resulting in greater agility and control.
In a recent interview on the “Papo de Seller” podcast by Magis5, Bold Snacks’ Head of Digital, Wellington Brito, shared details about the transformation of the brand’s operation. “Before working with Magis5, our shipping process was much more complex. Magis5 brought a lot of speed to our production. The tool helps us a lot, providing incredible agility not only in billing but also in organizing the entire shipping process,” revealed Brito.
The automation solution allowed the company to centralize and automate the order flow from various marketplaces, such as Amazon, Shopee, and other key players in the market. This integration optimized everything from order confirmation to the issuance of invoices and delivery to the end consumer.
Bold Snacks success case with Wellington Brito
Marketplaces as a strategic channel
Currently, the company offers the market 27 flavors of fiber and protein-rich bars. Community building is part of the strategy adopted by the company for online growth and, according to the numbers, as well as the use of influencers to boost its market presence.
Brito emphasized in the podcast the importance of marketplaces for this brand growth strategy: “Today, the marketplace channel is considered separately from all digital, given its relevance. Through marketplaces, we can drive our business, increase brand visibility, and provide new experiences for the consumer.”
According to him, monitoring and understanding your customer is essential for online sales success. “It’s necessary to serve the consumer the way they want, reduce the effort of product choice—the clearer the benefit of your product, the simpler the purchase.”
The improved management organization, aligned with the ease in product shipping, driven by automation, contributed directly to customer satisfaction and the brand’s reputation in the online market. But for the brand, the choice of the hub was mainly due to the ease in the shipping process and the integrations with key marketplaces, a crucial factor for the brand’s expansion strategy.
The integration and automation platform proved to be flexible and adaptable to the brand’s specific needs, especially regarding integration with a new, more robust ERP acquisition.
“The choice of Magis5 came from a strategic vision of sales. We made a list of the functions we wanted, with a technical perspective and a focus on shipping. When we looked at these needs, Magis5 is the best at integrating them all,” concluded Brito.
The integration facilitated by Magis5 allowed Bold Snacks to expand its online presence efficiently, reaching a diverse audience. The automation of manual and repetitive tasks freed up its team to focus on more strategic activities, such as developing new products and strengthening the brand with its community of ‘Boldlovers,’ as its consumers are called.
Magis5
Magis5 CEO Claudio Dias explains that the hub integrates marketplaces such as Amazon, Mercado Livre, Shein, Shopee, Magalu, Casas Bahia, Netshoes, Leroy Merlin, AliExpress, Americanas, and MadeiraMadeira. Thus, an online seller can display the same product across all these platforms.
In turn, the automation of flows, processes, and document shipping provided by the Magis5 solution simplifies the entire operation, leading to more efficient inventory management and more appropriate pricing for each product. It also eliminates shipping errors, common when there is no automated system, resulting in a significant reduction in logistics costs.
MORE INFORMATION
- In an episode of ‘Papo de Seller,’ the Magis5 podcast, Wellington Brito shares more details about Bold Snack’s e-commerce. Listen at <https://open.spotify.com/episode/10OZep2zVdfeKq2KCv8949?si=9b4f87c3272c4137>.
- About Magis5: https://magis5.com.br/
- About Bold Snacks: https://www.boldsnacks.com.br/
