SmartSave, a fintech invested in by Start Growth, is changing the personal investment landscape in Brazil by offering a practical and automated solution for those who want to save effortlessly. With an innovative spare change rounding model and bank integration, the platform allows users to automatically save with every credit card purchase.
According to Marilucia Silva Pertile, startup mentor and co-founder of Start Growth, SmartSolve addresses one of the biggest financial challenges facing Brazilians: lack of discipline to save. ‘They offer the traditional piggy bank, but in digital format. It’s a B2C fintech bringing something we hadn’t seen before,’ she states.
Financial automation and market impact
Data from Ipsos’ Pulsos 2023 survey indicates that 61% of Brazilians cannot save money regularly, demonstrating the need for accessible and practical financial solutions. SmartSave meets this demand by automating the savings process, allowing anyone to build financial reserves without significantly changing their spending habits.
The platform works simply: with every purchase, an additional amount is automatically saved, either rounded up or set by the user. ‘It’s a model that encourages the savings habit without impacting daily budgets,’ explains Marilucia.
Rapid growth and Start Growth’s support
With over a thousand people on the waitlist and more than R$1 million already invested, SmartSave is gaining relevance in the digital finance sector. The fintech has already integrated over 20 banks into its system, expanding its market reach.
The partnership with Start Growth was crucial for SmartSave’s acceleration, providing not just financial backing but also strategic support to structure a scalable growth model. ‘We invest in companies we believe in and offer more than capital: we share our expertise to help build a successful path,’ emphasizes Marilucia.
SmartSave’s impact goes beyond emergency savings, also reaching beginner investors who want to invest automatically and hassle-free. ‘The fintech serves both those who struggle to save and those who want to invest better, securing the future in a more accessible and recurring way,’ adds the Start Growth mentor.
Transforming the savings habit in Brazil
The Brazilian financial market has been undergoing a digital revolution, and SmartSave emerges as an innovative alternative to democratize investment access. ‘We know financial independence is only achieved through consistency. SmartSave removes barriers and makes saving a natural and continuous act,’ states Marilucia.
With Start Growth’s support and a scalable business model, the fintech positions itself as a leading solution for turning small savings into significant long-term results. ‘Our role as investors is to help companies like SmartSave reach their full potential, positively impacting thousands of lives,’ concludes Start Growth’s co-founder.
