With the mission to care for and delight customers throughout their lives, the Fast Shop turns 39 years old by increasingly betting on new interaction formats. The chain, one of the largest electronics retailers in the country, was one of the pioneers in operating sales through TikTok Shop, reaffirming its commitment to new consumption trends. At the same time, the brand continues to invest in physical stores focused on experimentation, relationships, and convenience—one of the pillars supporting its success over the decades.
To keep up with new consumption habits, diversifying the portfolio has become one of the company’s most relevant growth drivers, extending beyond the world of appliances and electronics. ‘We want to be present in our customers’ lives at all times, with solutions that go beyond technology. In recent months, we have started investing in categories like furniture, home decor, bedding, and bath linens, as well as wellness and self-care products,’ says Eduardo Salem, Marketing and Digital Channels Director of the chain.
With over 80 stores across Brazil, the brand focuses on a connected, personalized, and omnichannel shopping experience. Through technologies like artificial intelligence and automation, applied from customer service to logistics, the chain brings the concept of phygital retail to the public, merging the best of the physical and digital worlds to offer greater convenience and connection.
To celebrate its 39th anniversary, a special concert by Nando Reis and his son, Sebastião, was held at the Sheraton Hotel in São Paulo, bringing together around 300 guests, including brand executives, industry partners, and company customers. High-resolution photos
Brands such as JBL, Arno, ASUS, and Brastemp were also present, setting up interactive spaces with product demonstrations, photo booths, and giveaways for guests.
Reasons to celebrate
Among the initiatives celebrated at the anniversary is the success of Fast Shop Cuida, a service program offering consumers equipment installation, usage guidance, extended warranty, technical support, smart home services, as well as theft and robbery insurance for portable devices.
Operated entirely by the chain’s own professionals, the program has been well-received by the public, who now see Fast Shop not just as a retailer but also as a service provider with excellence. ‘Customers quickly understood the value of Fast Shop Cuida. This strengthens the brand’s perception as an ally in daily life, which for us is a source of pride and responsibility,’ highlights Salem.
Another strategic pillar of the company is Fast Shop Prime, a loyalty program established as a channel for customer relationships and sales growth. Among its benefits are free ultra-fast shipping, discounts on services (such as installation and setup of electronics), personalized service, and remote technical support.
‘The concept of ultra-convenience, combined with the sensory experience in stores, has already been recognized at Retail’s Big Show, the world’s largest retail event. This gives us confidence that we’re on the right path,’ comments Salem.
For the second half of the year, Fast Shop is preparing to launch new interactive store formats, with an expanded and more diverse portfolio. ‘Still in July, we will announce the arrival of a leading brand in decoration and design, which will further enrich the experience in our stores,’ the executive anticipates.
And, as tradition dictates, the company is celebrating its anniversary with a special campaign featuring discounts of up to 60%, exclusive conditions, and various benefits for consumers across all platforms.
