With up to R$ 7 million available and investments that can reach R$ 3 million per startup, the Start Growth program has extended applications for its selection of early-stage fintechs that have already validated their products in the market. The new deadline for applications is February 17. From August 2024 to January 2025, R$ 40 million has already been made available in various phases. Applications must be submitted on the company’s official website.
A Venture Capital, which combines expertise, capital, and experience to drive visionary entrepreneurs, aims to identify fintechs that solve real pain points in the Brazilian financial market, promoting efficiency and innovation in sectors with significant gaps.
According to Marilucia Silva Pertile, a startup mentor and co-founder of Start Growth, the plan is to find companies with SaaS, B2B, and B2C models that show traction and expansion potential. “We decided to extend the application period to give fintechs another chance to apply and showcase their potential,” she explains.
The selection process will consist of three stages: the official application, which must be completed via the form on the Start Growth website; presentations by selected startups; and a detailed review of the business plan.
According to Marilucia, fintechs should present a fully committed team that demonstrates solutions to relevant problems in the financial market. Additionally, priority will be given to startups with the potential to impact markets that move over R$ 1 billion in Brazil. “An important point is that we are looking for exceptional entrepreneurs who not only understand the market but can also innovate with agility and assertiveness—qualities the market increasingly needs,” says the Start Growth co-founder.
Operational support in addition to financial investment
Beyond financial investment, selected startups receive hands-on operational support to accelerate their sales engines and refine their business models. Start Growth aims to amplify the results of selected fintechs, contributing to their expansion and market consolidation. “Our role is to boost and help accelerate the sales engine, assisting startup entrepreneurs in reaching their next level,” Marilucia concludes. In addition to fintechs, the accelerator also supports early-stage startups with validated products and HR techs.
For more information on requirements and the selection process, visit www.startgrowth.com.br
