Brazil has reached the mark of 90 million entrepreneurs, according to the Global Entrepreneurship Monitor (GEM) research. However, few openly address a fundamental aspect of this journey: mistakes. On March 29, Blue Tree Alphaville will host an innovative event that proposes a new perspective on the challenges faced in the business world. Under the theme THE BIG MISTAKES, the Mercado & Opinião Conference 2025 will bring together a select group of business leaders to share real stories of setbacks, turnarounds, and lessons that shaped their success trajectories.
The event aims to demystify failure, showing how stumbles can become springboards to success. After all, behind every established company, there are stories of frustrated attempts, fresh starts, and invaluable lessons. Organized by entrepreneurs Paulo Motta and Marcos Koenigkan, it will feature prominent figures who are references in their fields and lead some of the country’s largest companies. Attendees will gain valuable insights from entrepreneurs who faced enormous challenges, overcame crises, and now hold prominent positions in the market.
For Marcos Koenigkan, understanding the challenges faced by major entrepreneurs is essential for those seeking to grow in the market. “We’ve gathered a heavyweight team to share real stories of challenges and triumphs. We want to inspire and empower entrepreneurs to face their own adversities with resilience and creativity,” he says.
Among the confirmed speakers are:
Alfredo Soares – Founder and Manager at G4 Educação
Cris Arcangeli – Serial entrepreneur and investor on Shark Tank Brasil
João Appolinário – Founder and CEO of Polishop
Richard Albanesi – CEO of The Led
Paulo Vieira – Master Coach and CEO of Febracis
Janguiê Diniz – Founder of Ser Educacional
Thiago Rebello – CEO of RiHappy
Junior Borneli – CEO and Founder of StartSe
John Rodgerson – CEO of Azul Linhas Aéreas
Carol Paiffer – CEO of Atom Educacional
With a dynamic and interactive format, the panels will be conducted engagingly, stimulating the exchange of experiences and encouraging active audience participation. Attendees will have the unique opportunity to interact with speakers, clarifying doubts and absorbing strategies applicable to their own professional paths. “We believe that learning often comes from mistakes made. Our goal is to provide an environment where participants can absorb valuable lessons and apply them to their own businesses,” highlights Paulo Motta.
Spots are limited, and interested parties should secure their participation as soon as possible. The event promises to be a milestone for those who want to turn challenges into opportunities and reach new heights in their careers and businesses.
Service
Date: March 29, 2025
Time: From 8 AM to 7 PM
Location: Blue Tree Alphaville
Address: Avenida Roque Petroni Júnior, nº 1000, São Paulo
