Just seven minutes of focus are enough to make a person more organized and effective, whether in professional or personal life. This is what productivity expert and columnist for Forbes and bestselling author best-seller, John Brandon, in the book Seven Minutes to Boost Your Productivity. The result of ten years of research on the subject, this release is a practical guide for those who want to structure their routine and direct their attention to what really matters, in order to achieve better results in less time.
Brandon presents a practical method to optimize time management, maximize focus, and gradually increase productivity, based on daily schedules. Among these strategies, the author suggests starting the morning with quick planning by jotting down the three most important tasks of the day; setting fixed times to check emails; taking short breaks for rest every 90 minutes of intense work; and eliminating digital distractions, such as silencing social media notifications during moments of concentration. By applying these simple habits, the expert demonstrates that beneficial effects can be achieved without resorting to drastic changes.
Many people spend their days merely reacting to external demands. It is essential to take control of one’s own time and set clear goals. After all, effective productivity doesn’t mean doing more tasks, but rather focusing on what truly delivers results.
(Seven Minutes to Boost Your Productivity, p. 32)
The reader also finds real examples of mindful routines and planning from top CEOs like Jeff Bezos and David Rubenstein. “Bezos isn’t as rigid with his early morning hours, however, he is extremely intentional about the first part of the day and always schedules important meetings during this time, aware that we are more productive and smarter in the morning […] a routine helps start the day with predictable activities, so you need to do the same thing daily to develop focus,” explains John Brandon.
Seven Minutes, published by Editora Hábito, argues that productive days don’t happen by chance, as they are the result of developing discipline and eliminating harmful habits that hinder high performance. This method is based on the idea that small daily changes can generate significant positive impacts on professional performance, without the need for overtime or mental overload.
Technical details:
Title: Seven Minutes
Subtitle: to boost your productivity – how to manage your schedule, overcome distractions, and achieve the results you want
Publisher: Hábito
Genre: Personal development
Edition: 1st ed., 2025
ISBN: 978-65-8479-521-1
Pages: 288
Price: 64.90
Where to find: Amazon and Editora Hábito E-commerce
