The importance of reflecting on climate change has never been more urgent. The impact of human actions on the environment is reflected in extreme weather events, such as prolonged droughts, intense storms, and rising sea levels. “Human influence has placed our species and our planet on two exponential trajectories that are equal but opposite—one of exponential growth in the name of human progress and another of exponential degradation at the expense of our planet. Neither can be sustained if we want to thrive, or even survive, on our planetary spaceship,” explains Australian Kathryn Sforcina in the book “Digitizing Sustainability – The Five Forces of Digital Transformation,” which arrives in Brazil through a first-time translation by PUCPRESS, the publishing house of Pontifícia Universidade Católica do Paraná (PUCPR).
The work offers an in-depth analysis of the failure of traditional sustainability models, questioning the systems and processes that have led us to the current scenario. Instead of following conventional approaches, Sforcina argues that the sustainable practices adopted so far have not delivered the necessary results to effectively address environmental challenges. The author proposes that the real solution lies in innovation, highlighting the power of technology as a transformative force capable of driving real and lasting change.
Sforcina introduces the concept of “digital sustainability” by exploring the “five forces of digital transformation.” These forces, driven by disruptive technologies like artificial intelligence, the Internet of Things, and blockchain, have the potential to revolutionize how we tackle environmental and social challenges. “Digitizing Sustainability” goes beyond diagnosing problems; the book also offers a practical guide to action. The author outlines key directions for businesses, governments, and individuals to harness the power of technology in building a more sustainable and resilient future, highlighting essential priorities for real and effective transformation. “I advocate that, ideally, digital technologies can help us deploy a planetary operating system capable of balancing the profit, people, and planet equation,” she reveals.
With accessible and inspiring language, the book is essential reading for those who want to understand the crucial role of technology in building a greener and fairer future. Sforcina provides valuable tools to empower every individual to become an agent of transformation by combining ancestral wisdom, scientific knowledge, and cutting-edge technologies—all toward creating a more sustainable, resilient, and balanced future.
About Kathryn Sforcina
With over two decades of experience as a C-Level executive in major corporations, Kathryn Sforcina has built a solid and innovative career as a serial entrepreneur. At the helm of Transforming Tribes, the management consultancy she founded, Kathryn is leading a revolution in how businesses and organizations connect with their audiences and purposes. By integrating ancestral wisdom with modern science and human connection with emerging technologies, she guides companies in addressing the complex challenges of the 21st century, creating solutions that promote transformative and sustainable impact.
Service:
Digitizing Sustainability – The Five Forces of Digital Transformation
Author: Kathryn Sforcina
Publisher: PUCPRESS
More information: www.pucpress.com.br
