Free lecture at Cápsula – Senac RJ Innovation Center, next Thursday, July 17th, at 5 PM, will address the topic “Digital Showcase: How Retail Media Can Multiply Your Sales”. The event is in partnership with Sebrae Rio. Cápsula is located at Av. Presidente Vargas, 62 – Centro. More information and registration via Link.
The speaker is Luiz Thiago Florencio, CEO of Fictix, a technology startup that develops solutions to transform traditional retail into media and engagement platforms. At the event, he will show how physical stores or small businesses can transform their space to attract more customers, even without large marketing budgets. Participants will learn how to create attention-grabbing experiences that make people want to enter, increasing loyalty and revenue. Practical examples will be presented on how to innovate in retail with Retail Media, even on a small scale, and grow businesses intelligently
About the speaker:
Partner-director at Fictix, Luiz Thiago Florencio is a specialist in interactive and immersive experiences applied to physical retail, focusing on retail media, livemarketing and point-of-sale innovation.
Cápsula – Senac Innovation Center functions as a Innovation Hub, an environment that catalyzes ideas and projects aimed at transforming the commerce, services, tourism, and creative economy sectors. Guided by principles of co-creation, collaboration, and experimentation, Cápsula promotes the convergence of technical knowledge, creative practice, and real market needs. The initiative hosts lectures, workshops, innovative learning experiences, as well as consulting and support for professionals and companies, enabling the experimentation of technologies and the development of products, projects, and new services.
Service:
Lecture “Digital Showcase: How Retail Media Can Multiply Your Sales”
Date: 07/17 – Thursday
Time: 5 PM
Location: Cápsula Auditorium – Senac RJ Innovation Center
(Av. Presidente Vargas, 62 – Centro)
Registration: Link
