CleverTap, a specialized platform in digital marketing and user engagement, was recognized by Gartner® as a Niche Player in the Magic Quadrant™ for Personalization Engines. The evaluation was based on specific criteria that analyzed the company’s Completeness of Vision and Ability to Execute. The reports are based on rigorous, fact-based research in specific markets. They offer a broad view of the relative positions of vendors in high-growth markets with strong differentiation among competitors.
This recognition reflects CleverTap’s strengths in delivering personalized experiences to customers, as well as its innovative AI-driven capabilities and focus on industries such as financial services, retail, and entertainment. The company’s personalization toolkit includes a customer data platform (CDP), user and product analytics, experimentation, and orchestration of digital interactions.
The comprehensive personalization approach enables brands to adopt different levels of personalization, increasing conversion by up to seven times, as the right implementation generates real and meaningful experiences.
CleverTap’s leadership in advanced personalization is evidenced by its impressive growth and rapid expansion of its customer base. This progress is due to its comprehensive platform, which integrates a CDP with the ability to create and execute automated, personalized customer journeys across key channels such as web, mobile apps, email, social media, and paid media.
Regarding the recognition, Anand Jain, co-founder and Chief Product Officer of CleverTap, states that being included in the Gartner Magic Quadrant is a proud moment for the company. “We believe this reflects our commitment to enabling brands to create personalized and memorable experiences for their customers. We feel this validation reinforces our focus on innovation and customer-centricity, especially our advanced AI – Clever.AI, which powers features like automated journey routing (IntelliNODE) and emotionally intelligent messaging (Scribe). We remain steadfast in our mission to empower brands to scale meaningful engagement across multiple channels, driving both emotional connection and measurable growth.”
Vendors are categorized into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. This research enables companies to make the most of market analysis, aligning it with their specific business and technology needs.
Access here a free copy of the Magic Quadrant report to learn more about CleverTap’s strengths and considerations, as well as the offerings of other vendors.
