For the second consecutive year, C6 Bank was elected the Brazilian bank with the best customer journey, according to the 2025 Digital Experience Ranking, conducted by the technology company idwall. The award takes into account customers’ perception of banking transactions such as onboarding, investments, Pix, and updating registration data.
According to the study, C6 Bank stood out in account opening speed (valued by 51.43% of respondents), app convenience, and trust, which are also decisive attributes in customers’ choice of institution.
“Banking services have existed for a long time, but technology has allowed, in recent years, to truly transform people’s experience. Here at C6, we think every day about how to make customers’ financial lives simpler, smoother, and more accessible,” says Gustavo Torres, Head of Innovation and Human Experience at C6 Bank. “The highlight in the idwall ranking is an important sign that we’re on the right path, using innovation not only to simplify daily life but also to break barriers and bring products and services that were once restricted to a few to many more people, with security.”
The 2025 Digital Experience Ranking combines objective usability tests in a controlled environment with a quantitative survey of 4,421 users from 21 financial institutions (10 traditional banks and 11 digital ones) across all regions of the country. The study has a 95% confidence level. For each process, such as onboarding, Pix, and investments, five aspects are analyzed: experience; security; portfolio; customer delight; and accessibility.
