The Brazil Mobile Convention will take place this weekend, on March 22 and 23, at the Anhembi District in São Paulo. Established as the most influential event in the mobile retail sector in Latin America, the gathering is part of the Eletrolar Group, a specialist organizer of national and international trade fairs. The 2025 edition already has over 8,000 registered visitors and will feature more than 100 exhibitors such as Xiaomi, Honor, Itel, among others.
The fair’s program also includes lectures and panels with industry leaders. Luciano Barbosa, Head of Projects at Xiaomi Brazil, will discuss the brand’s strategies in the country. Dafna Blaschkauer, former Country Manager at Apple, will deliver a keynote on innovation and customer experience, while Dema Oliveira, formerly at Samsung, will share insights on intelligence for business expansion.
Additionally, André Vermaeccia, Strategic Partnerships Manager at TikTok, will explain how to boost sales through the platform, and entrepreneur Marcus Marques will give an inspiring talk on entrepreneurship.
Space dedicated to debates
In addition to the main program, the Mobile Talks Arena will be a space dedicated to dynamic debates on essential industry topics, featuring experts like Felipe Guima, who will discuss brand value and differentiation, and Marcelo Alves, who will explore the credit market in Brazil.
“CBM was born from the need to create a space for exchange between mobile retail brands, industry experts, and entrepreneurs. It’s a fully immersive experience that connects through rich content, networking, and precise tools,” says Cadu Oliveira, the event’s founder.
Participating brands
Major names such as Allied, the largest iPhone distributor in the country, Realme, a Chinese smartphone manufacturer, and Gorila Shield, a national leader in mobile accessories sales, among many others, will be present at CBM.
Participants who purchase the UltraVip ticket will have exclusive benefits, including private mentorship with Marcus Marques, premium seating at lectures, access to the VIP area for both days, a VIP kit, and exclusive accreditation.
Service:
Event: Brazil Mobile Convention 2025
Date: March 22 and 23, 2025
Location: Anhembi District – R. Prof. Milton Rodrigues, s/n, Santana – São Paulo – SP. Entrance via gate P38.
Tickets: Available in different tiers, including free and VIP plans.
More information: https://convencaobrazilmobile.com/
