At Easter, the craving for chocolate boosts retail, and Cacau Show is turning this high demand into digital growth. Its proprietary app has established itself as one of the brand’s main sales drivers, going beyond a simple purchasing channel to become a relationship and loyalty ecosystem. In 2024, the app reached the top of the download rankings on the Google Play Store during Black Friday, proving its strength and relevance in the market.
“Our app is more than just a sales tool. It is an essential touchpoint for our customers, where we integrate the Cacau Lovers experience and offer personalized communication and engagement journeys,” explains Anderson Nakandakare, New Channels Senior Manager at Cacau Show.
Since its launch, the app accounts for over 20% of Cacau Show’s digital sales, with even more significant growth during seasonal holidays like Easter. The brand, led by Alê Costa, enhances this performance with exclusive campaigns for Cacau Lovers and integrated marketing strategies, while also connecting with its digital ecosystem of channels, such as its website, WhatsApp, and Cacau Show Delivery.
“This way, we can be more present in our customers’ daily lives, sharing special moments,” adds the Cacau Show spokesperson.
In the coming months, the brand promises innovations to strengthen the Cacau Lovers, the brand’s loyalty program, making it even more relevant within the app, including new purchase methods and exclusive benefits. The Kobe Apps platform, responsible for creating and managing the app, solidifies its partnership with the brand by reinforcing the rise of proprietary apps as a growing retail trend: digitalization as a competitive edge.
“At Easter, when chocolate demand peaks, a proprietary app makes all the difference in activating a base of consumers loyal to Cacau Show’s products,” notes Bruno Bulso, COO and co-founder of Kobe Apps.
While many retailers still struggle to balance in-store and digital sales, Cacau Show has already positioned its app as a strategic pillar for omnichannel. With CRM and loyalty program integration, the company gains data to better understand consumer behavior and personalize experiences, using targeted push notifications for each stage of the customer journey. Additionally, success in ensuring fluid and connected channels relies on robust logistics capable of handling significant demand spikes. In this scenario, the Selia Fullcommerce, a strategic partner of the brand and Kobe Apps, plays a crucial role by ensuring every order is delivered efficiently, quickly, and with quality.
“Easter is a pivotal moment for our clients, and for us, it’s the opportunity to put our ecosystem’s full robustness into practice. We work to ensure every sale represents a seamless, personalized, and scalable experience. This year, we are highly confident in the expected results and committed to delivering top-tier operations,” states Ângelo Vicente, CEO of Selia Fullcommerce.
With this ecosystem of strategic partnerships, Cacau Show can focus on what it does best: creating amazing chocolates and delivering special moments for its consumers.
