Aramis Inc., a house of brands focused on men’s lifestyle, has significantly increased its investments in technology and data intelligence, with an eightfold increase in funding for the sector compared to the last three years and a fivefold expansion of the technology team.
This move was crucial for growth and adaptation in the dynamic fashion retail market, a topic that has gained prominence in specialized media and highlights the company’s position as a reference in “Fashiontech”.
Aramis Inc.’s digital transformation gained momentum starting in 2021, driven by the need to innovate in the face of rapid changes in consumer behavior and retail dynamics. The company, which became a house of brands in 2022, integrating the traditional brand Aramis (with nearly 30 years in the market) and the digital-native Urban Performance (launched in 2022 with the Smart Wear concept), faced the challenge of merging distinct legacies under a unified, data-driven vision.
“Retail is, by nature, ever-changing. Our journey at Aramis Inc. has taught us that adaptability is not just a differentiator but a fundamental principle for longevity. We understood that sustainable growth would be directly linked to our ability to innovate and place technology at the core of our strategy“, says Richard Stad, CEO of Aramis Inc.
The company’s technological journey included important milestones, particularly in the years:
- 2021: Introduction of artificial intelligence to optimize inventory management.
- 2022: Strategic investment in creating an internal data lake, consolidating the foundation for a data-driven culture.
- Currently: The data lake integrates information from over one million customers, sourced from owned stores, franchises, and digital channels, enabling the development of advanced artificial intelligence models.
This data infrastructure allowed Aramis Inc. to become more agile and precise in decision-making, improving responsiveness to market demands and customer needs.
Richard Stad adds: “Adopting a data-driven culture is no longer an option but a strategic necessity. This gave us the foundation to, for example, further refine our data analysis in 2024 and drive a transformational agenda.”
The result of the House of Brands’ impact in the national fashiontech context includes innovations such as intelligent tools for personalized product recommendations, marketing platform integrations, and customer attraction databases, as well as proprietary Data Driven internship programs to train future analysts who can maximize data cross-referencing.
“Technology today is the foundation that supports success and evolution in modern retail. It not only increases operational efficiency but, crucially, enables a deeper understanding of our customers, allowing the creation of truly personalized experiences. At Aramis Inc., we recognize that this technological integration allows us not only to keep pace with the fast-moving men’s fashion market but also lead the transformation, ensuring we continue to deliver the best“, concludes Stad.
Continuous investment in fashiontech positions Aramis Inc. as a relevant and innovative player in an increasingly competitive market, reinforcing its commitment to using technology to shape the future of men’s fashion retail and deliver exceptional customer experiences.
Aramis Inc. is a house of brands focused on men’s lifestyle, combining the Aramis brand, with nearly 30 years of tradition and a recent rebranding, and Urban Performance, a digital-native brand launched in 2022 with the Smart Wear concept. With a strong presence in both physical and digital retail, the company continuously invests in technology and innovation to deliver personalized experiences and high-quality products to its customers.
